# Adeagle — full text > Adeagle is a Shopify app that advertises a store's products across an ad network: in partner Shopify stores, on thematic websites and blogs, on forums and marketplaces, and in mobile apps and games. It builds the ads from the product feed, picks the placement and the product for each impression (retargeting, shopper interests, page topic, best match), and reports impressions, clicks, orders, revenue and ROAS per campaign. The monthly price is the ad budget. Rated 4.8 from 84 reviews on the Shopify App Store; trusted by 30,000+ stores in 190+ countries since 2020. ## Pricing The price is the monthly ad budget: all of it buys ads. The plan sets the features, the budget sets the reach. Billed through Shopify; change or cancel any time. - **Essential** — $29–$249 per month. For bringing new traffic to your store. 25,000+ ad impressions per month; Your store stays ad-free — no partner ads on your site; Ads on partner stores, mobile apps and thematic websites; Unlimited campaigns; Product category targeting; Interest and location targeting. - **Professional** — $99–$1,499 per month. For turning visitors into customers. 100,000+ ad impressions per month — 15% more per $1; Retargeting — bring back visitors who didn't buy; AI campaign optimization; Sales analytics — orders, revenue and attribution; All banner formats; everything in essential. - **Ultimate** — $999–$9,999 per month. For scaling what already sells. 1,000,000+ ad impressions per month; Trending and premium ad placements; AI conversion booster — automatically scales what's selling; Priority support; Early access to new placements and formats; everything in professional. - **Standard** — free. An ad exchange: the store shows partner ads and gets impressions in partner stores in return. Free ad exchange with partner stores; Up to 3 campaigns; Unlimited products; Interest-based targeting; Location-based targeting; Exclude ad categories you do not want in your store. ## FAQ ### Getting started **What is Adeagle?** Adeagle is a Shopify app that advertises your products across an ad network: in partner Shopify stores, on thematic websites and blogs, on forums and marketplaces, and in mobile apps and games. It builds the ads from your product feed, chooses where to show them and moves your budget to what sells. More than 30,000 stores in 190+ countries have used it since 2020. **How do I set up my first campaign?** Install Adeagle from the Shopify App Store (https://apps.shopify.com/adeagle?utm_source=website&utm_medium=faq). A short setup asks about your store, recommends a plan and a budget, and leaves a checklist for your first days. Then the campaign wizard takes you through four steps - products, targeting, budget and countries - in a few minutes. The getting started guide (/blog/getting-started-with-adeagle/) shows each step. **Which products should I advertise first?** Start with products that already sell, have clear photos and are in stock. The ads are built from your product images and titles, so a good product page makes a good ad. You can add products or whole collections to a running campaign later, and new products in a synced collection join the campaign automatically. **Do I have to design the ads?** No. Adeagle renders every ad from your product feed, in 15 standard banner sizes - including full-screen mobile - and as native product blocks in partner stores, for desktop and mobile. If a product title or image does not work well in an ad, change it for the ads only in the Product Feeds (/help-center/product-feeds/) section - your store stays as it is. ### Targeting and placements **How does Adeagle decide which shopper sees my ad?** For every impression it tries four strategies in order. Retargeting first: products this shopper already viewed in your store. Then contextual: what this shopper is interested in across the network. Then page-contextual: what the page they are reading is about. If there is no signal yet, your best-matching products fill the slot. **What are categories and interests?** Each campaign targets page categories - what the page is about, from 300+ topics such as pet care or running shoes - and shopper interests - who the reader is, from 600+ interests. You can choose several of each. Categories put your ads on relevant pages; interests put them in front of relevant people on any page. **Why does Traffic Sources show websites outside my categories?** Because of interests. Categories place your ads on pages about your topic; interests follow the people who care about it to other pages too - a pet lover reading the news can see your pet products. Retargeting works the same way. If a source does not fit at all, write to support and we look at it. **Can I choose the countries where my ads run?** Yes. Every campaign has its own countries, set in the wizard or when you edit the campaign. Your country targeting applies on websites, in apps and in partner stores, and your ads run when it is daytime in those countries. A few visitors can still come from other countries - a traveller, for example, or a shopper reading a site from abroad. The countries of your first campaign become the default for new campaigns; you can change the default in Settings. **What is retargeting, and which plans include it?** Retargeting shows shoppers the exact products they viewed in your store, on the stores, sites and apps they visit next, until they come back. It is included on Professional and Ultimate: Adeagle adds one Retargeting campaign for you. By default 20% of your budget is reserved for it; you can set the share from 10% to 33% in Edit Budgets, in the Campaigns section. ### Budget and billing **How does pricing work?** The price you choose is your monthly ad budget - all of it buys ads, with no fee on top. The plan sets the features and the budget slider sets the amount: Essential from $29, Professional from $99 and Ultimate from $999 per month. See pricing (/pricing/) for the ranges and the impressions each budget buys. **How many impressions will I get?** The pricing slider shows an estimate for every budget. Each plan has a floor: 25,000+ impressions per month on Essential, 100,000+ on Professional and 1,000,000+ on Ultimate. Professional and Ultimate buy 15% more impressions per dollar. **Why do my impressions change from day to day?** Adeagle spreads your budget over the whole 30-day cycle, not evenly per day. It shows your ads when it is daytime in your countries and when the shoppers who fit your campaign are online, so some days get more impressions and some fewer. The whole budget is used over the cycle. In the learning weeks the numbers vary most. **How do per-campaign budgets work?** Your monthly budget is split across your campaigns. On Professional and Ultimate the retargeting share comes first; every other campaign is Auto or Manual. Auto campaigns share what is left - evenly, or weighted to the ones that perform best. A Manual campaign is pinned to an amount you set. A paused campaign's share goes to the others, so the whole budget always works. How it works (/blog/every-campaign-now-gets-its-own-budget/). **Can I change my budget or plan later?** Yes, any time, in the Select Plan section of the app. A change starts a new 30-day budget cycle with the new amount, and Shopify adjusts the charge. Billing runs through your Shopify invoice, like every Shopify app, and there is no contract. **Can I pause or stop a campaign?** Yes, any time, from the Campaigns section. A paused campaign's budget share moves to your other campaigns from the next day, so nothing is wasted. Resume it later and it gets its share back. **Is there a free plan?** Yes - the Standard plan is an ad exchange. Your store shows ads of partner stores, and in return your products are shown in theirs. Your products are shown only while your store shows at least one ad format - turn one on in Settings. It suits a store that cannot spend on ads yet. On every paid plan your store shows no partner ads at all. **How do I cancel, and what happens when I uninstall?** To stop paying, choose the free Standard plan in Select Plan - that cancels your subscription. You can also uninstall Adeagle from your Shopify admin: Shopify removes the app and its code from your store and stops the billing. A question about a charge? Write to support@adeagle.app (mailto:support@adeagle.app). ### Results and tracking **How is a sale attributed to Adeagle?** Adeagle counts three kinds of sales: post-click (the shopper clicked an Adeagle ad at some point before buying), last-click (the last click before the order was on an Adeagle ad) and post-view (the shopper saw an Adeagle ad in the 48 hours before the order, without a click). "All" combines them and is the default. Switch the model in the Conversions menu on the Dashboard and in Campaigns, and set your default in Settings. **Why do my Adeagle numbers differ from Shopify Analytics or Google Analytics?** Shopify Analytics or Google Analytics usually credit an order to the last source the shopper came from. Adeagle can also count orders where its ad was an earlier click, or was seen without a click. Choose Last Click in the Conversions menu to compare like with like. Clicks and sessions also differ in both directions. A shopper who clicks three products in one banner makes three Adeagle clicks, but Shopify and Google count one session, so Adeagle can show more clicks than sessions. A shopper who clicks and closes the tab before your store loads is a click with no session at all. And Adeagle filters out automated clicks, which other tools may still count. Every Adeagle click carries utm_source=adeagle, so that is how you can distinguish the visits coming from Adeagle in Shopify Analytics or Google Analytics. **Is the traffic real?** Yes. Every visit comes from a shopper who clicked one of your ads in a partner store, on a website or in an app. Adeagle filters automated clicks out of your campaigns, so your budget and your numbers count real shoppers. Traffic Sources shows every website and app that sent you visitors, so you can check them yourself. **How long until I see results?** Your ads start running the day you save the campaign. Weeks 1-3 are the learning phase: Adeagle tests placements and audiences, and a progress bar in the app shows how far it is. First sales usually come in weeks 3-5, and from week 5 on it is fair to judge the results. A weekly email tells you the orders and revenue your campaigns drove. **I get visitors but no sales. What can I do?** First give the learning weeks time. Then look at what visitors do on your store: a clear product page, good photos, honest shipping costs and a short checkout turn more visits into orders. In Adeagle, compare your campaigns and move budget to the ones that sell, test other categories and interests, and improve weak product titles and images in Product Feeds. On Professional and Ultimate, retargeting brings back visitors who did not buy. **What does the AI optimization do?** On the paid plans you turn it on per campaign, in the last step of the campaign wizard. It tests your banners across stores, websites and apps, learns where each product gets clicked and where it sells, and moves your budget there. It raises the products and ads that perform and pauses the ones that do not. Choose manual optimization to keep that control yourself. ### Your store and your data **Does Adeagle need a cookie consent banner?** Not one of its own - Adeagle follows the consent your store already collects. It is connected to Shopify's customer privacy settings, so the cookie banner you use in Shopify (Shopify's own banner or a consent app connected to it) decides. Adeagle tracks a shopper only after they allow marketing cookies: until they choose, or if they decline, it records nothing about them. Where your Shopify settings ask for no consent, the rules you set there apply. With consent, Adeagle records which pages and products the shopper views, adds to cart and buys - that is how it shows them the products they viewed and learns which ads sell. Stores still on the older tracking method choose in Settings instead: use their own consent banner, show Adeagle's banner, or switch tracking off. Details are in our privacy policy (/privacy-policy/). **On the free plan, can I control the ads shown in my store?** Yes. In Settings you choose the ad formats, how often they appear, their colours and block title, and the ad categories you never want in your store. The more ads you show, the more your own products are shown in partner stores. **How do I get help?** Every section of the app is explained in the Help Center (/help-center/). For anything else, write to support@adeagle.app (mailto:support@adeagle.app). Ultimate plans get priority support. ## Blog: key facts per article ### Post-view conversions: the sales your ads made without a click Source: https://adeagle.app/blog/post-view-conversions/ (2026-09-19) - A post-view conversion is a sale from a shopper who saw your Adeagle ad in the 48 hours before buying, without clicking it. - Your Dashboard and Campaigns section can show All, Post Click, Last Click or Post View; All is the default. - Post Click and Post View never overlap, so together they add up to All. ### A faster campaign wizard with the budget built in Source: https://adeagle.app/blog/a-faster-campaign-wizard-with-the-budget-built-in/ (2026-09-15) - The campaign wizard now asks for products first and targeting second. - You set the new campaign's budget inside the wizard, Auto or Manual, and see what it changes for your other campaigns. - Countries you pick on your first campaign become the default for the next ones. ### 300+ page categories and 600+ shopper interests Source: https://adeagle.app/blog/300-page-categories-and-600-shopper-interests/ (2026-08-11) - Campaigns can target 300+ page categories and 600+ shopper interests, and choose several of each. - A page category decides which pages show your ads; an interest decides which people see them, on any page. - Existing campaigns were moved to the new categories and interests automatically. ### Every campaign now gets its own budget Source: https://adeagle.app/blog/every-campaign-now-gets-its-own-budget/ (2026-07-20) - Every campaign has its own budget, set to Auto or Manual. - Auto campaigns share the budget evenly or by performance; a Manual campaign keeps the amount you pin. - Your whole monthly price is spent on ads, and Ad Spend and ROAS show what each campaign earns. ### Track the revenue your ads generate: sales metrics on your dashboard Source: https://adeagle.app/blog/track-the-revenue-your-ads-are-generating-sales-metrics-on-your-dashboard/ (2026-06-17) - The Adeagle dashboard shows the orders and revenue your campaigns drive, next to impressions and clicks. - Revenue is on the main chart, and the daily table and the Campaigns table show orders, conversion rate and revenue. - You can switch between attribution models on the dashboard or set a default in Settings. ### A Fresh New Look for Adeagle Ad Blocks Source: https://adeagle.app/blog/a-fresh-new-look-for-adeagle-ad-blocks/ (2025-12-22) - All four ad formats on the free Standard plan - topbar, banner, native and notification - were redesigned in December 2025. - The new blocks are cleaner and more minimal, so they fit modern Shopify themes. - Ads can now inherit your theme colours, or you can set the font, border and accent colours by hand. ### How we made Adeagle's ad network smarter with a dynamic blacklist Source: https://adeagle.app/blog/how-we-made-adeagles-ad-network-smarter-with-dynamic-blacklist-optimization/ (2025-03-28) - Most ad networks block low-CTR websites and apps forever; Adeagle re-checks them. - Placements that start to perform well get a second chance automatically. - At launch in March 2025, 137 websites and apps were brought back. ### You can now add products to existing campaigns Source: https://adeagle.app/blog/you-can-now-add-products-to-existing-campaigns-in-adeagle/ (2024-08-03) - You can add products or whole collections to a campaign that is already running. - In Product Feeds, select the campaign, click the + icon, choose products or collections and click Add Products. ### How to advertise your Shopify store Source: https://adeagle.app/blog/how-to-advertise-your-shopify-store/ (2024-06-08) - Start with your audience - know who buys from you before you choose channels. - Combine SEO, social media, email and paid ads; each reaches shoppers at a different stage. - Set a budget, track impressions, clicks and conversions, and move money to what works. ### How to increase the conversion rate of your Shopify store Source: https://adeagle.app/blog/how-to-increase-conversion-rate-for-your-shopify-store-proven-strategies-for-success/ (2024-06-05) - Conversion rate is orders divided by visitors, times 100; measure it before you change anything. - Better product pages, simple navigation, fast mobile pages and visible reviews raise it. - Test one change at a time with A/B tests and keep what works. ### How to increase Shopify sales Source: https://adeagle.app/blog/how-to-increase-shopify-sales/ (2024-05-28) - A clean, responsive store design is the first thing that keeps a visitor shopping. - Clear product titles, descriptions and images, plus SEO, bring and convert more visitors. - Discounts, email marketing, social media and targeted ads each add sales on top. ### Introducing bulk edit for campaigns, ads and product feeds Source: https://adeagle.app/blog/introducing-the-bulk-edit-feature-streamline-your-campaign-management/ (2024-05-14) - Bulk Edit lets you change many campaigns, ads or products at once. - Select items with the checkboxes in Campaigns, Ads or Product Feeds, then pause, start or change them together. ### Create your first campaign Source: https://adeagle.app/blog/create-your-first-campaign/ (2024-04-10) - The campaign wizard has four steps - products, targeting, budget and countries - and takes a few minutes. - Pick products first, then the page categories and shopper interests that fit them. - Set the campaign's budget inside the wizard, Auto or Manual, and see what it changes for your other campaigns. ### Introducing AI campaign optimization 2.0 Source: https://adeagle.app/blog/introducing-enhanced-ai-campaign-optimization-in-adeagle/ (2024-04-05) - AI Campaign Optimization 2.0 shows the changes it makes to your ads and products in the app. - Every few days it evaluates each ad and product and adjusts which ones run, to raise CTR. - You switch it on per campaign. ### An alternative to Facebook Ads and Google Ads for Shopify stores Source: https://adeagle.app/blog/alternative-for-facebook-ads-and-google-ads-adeagle-the-smart-choice-for-shopify-store-advertising/ (2024-03-13) - Adeagle shows your products in partner Shopify stores, on niche websites and through retargeting, so it reaches shoppers during research and purchase. - Facebook Ads reach people by demographics and interests on social media; Google Ads reach people who search with intent. - Adeagle is meant to complement Facebook and Google Ads, not to replace them. ### How to boost sales on Shopify Source: https://adeagle.app/blog/how-to-boost-sales-on-shopify-in-2024/ (2024-02-23) - The first sale is the hardest; trust, a clear niche and strong product pages make it easier. - Tell your brand story, show real reviews and customer photos, and write descriptions that sell benefits. - Drive traffic with social media, email, SEO and ads, and give each one time to work. ### How to change your Shopify store name and domain Source: https://adeagle.app/blog/how-to-change-your-shopify-store-name-and-domain-a-comprehensive-guide/ (2024-02-20) - Your store name is what customers see; your domain is the web address of your store. - Change the name in Settings > Store details; change the primary domain in Online Store > Domains. - Update your meta titles and descriptions after a rename so search results stay consistent. ### Promoting your Shopify store: a complete guide Source: https://adeagle.app/blog/promoting-your-shopify-store-a-comprehensive-guide/ (2024-02-20) - Promote your store with a mix of social media, email, influencers, content and SEO. - Start small, post consistently and measure what each channel brings. - Ad networks such as Adeagle extend your reach to partner stores, websites and apps. ### How to add products to your Shopify store: a simple guide Source: https://adeagle.app/blog/how-to-add-products-to-your-shopify-store-a-simple-guide/ (2024-02-19) - In your Shopify admin click Products > Add product, fill in the title, description, media, price and inventory, set the status to Active and click Save. - For many products at once, use Products > Import with Shopify's CSV template. - A clear title, good photos and the right category make a product easier to find - in your store, in Google and in ads. ### How to add Products to Collections on Shopify Source: https://adeagle.app/blog/how-to-add-products-to-collections-on-shopify/ (2024-02-19) - In Shopify, a manual collection holds the products you pick; an automated collection fills itself from rules such as a tag or vendor. - You add products in Products > Collections, in the collection's Products section. - An Adeagle campaign built on a collection with sync on picks up the collection's new products automatically. ### How to remove “Powered by Shopify” from your store Source: https://adeagle.app/blog/how-to-remove-powered-by-shopify-from-your-store-a-step-by-step-guide/ (2024-02-19) - In Online Store > Themes, open the "…" menu, choose Edit default theme content, search "powered", put a single space in "Powered by Shopify" and save. - If the text is still in your footer, edit the theme code and delete the powered-by tag - duplicate the theme first. - Removing it is allowed, free, and does not affect your search ranking. ### Getting started with Adeagle Source: https://adeagle.app/blog/getting-started-with-adeagle/ (2024-01-28) - Install Adeagle from the Shopify App Store; a six-screen setup asks about your store and recommends a plan and budget. - Enable Adeagle in your theme with one click - it lets Adeagle track visits and sales and optimize your ads. - Create your first campaign, then give it its learning weeks before you judge the results. ### Free ways to get more traffic to your Shopify store Source: https://adeagle.app/blog/smart-strategies-for-boosting-your-shopify-store-traffic-for-free/ (2023-12-23) - Free traffic comes from social media, SEO, content, email, communities, giveaways and local SEO. - Cross-promotion with partner stores reaches shoppers who already buy similar products. - Free traffic takes consistency - pick a few channels and keep at them. ### Introducing campaign prioritization Source: https://adeagle.app/blog/introducing-campaign-prioritization-enhance-control-in-your-marketing-strategy/ (2023-12-18) - In December 2023 campaigns got a priority - the higher it was, the more impressions the campaign received. - The priority was set in the Campaigns section with the edit (pencil) icon. - In July 2026 priorities were replaced by per-campaign budgets. ### More control over your ads Source: https://adeagle.app/blog/more-control-over-your-ads/ (2023-11-22) - In November 2023 the Ads section was split into Product Feeds and a new Ads section. - Product Feeds is where you choose products and edit their title, price and image for ads. - The new Ads section lets you preview, compare and pause every single banner. ### More ad impressions for the same price Source: https://adeagle.app/blog/more-ad-impressions-for-the-same-price/ (2023-01-10) - In January 2023 every plan got twice its ad impressions again, at the same price. - Ultimate went to 300,000, Premium to 100,000, Professional to 30,000 and Essential to 10,000 impressions a month. - Existing users received the new numbers automatically. ### New campaign categories, interest-based targeting Source: https://adeagle.app/blog/new-campaign-categories-interest-based-targeting/ (2022-03-31) - In March 2022 campaign categories grew to 30, for more precise ad placement. - Campaigns also got interest-based targeting, so ads reach the shoppers who care about them. - Existing campaigns could be edited to use the new targeting. ### Traffic Sources Source: https://adeagle.app/blog/traffic-sources/ (2022-03-04) - The Traffic Sources section shows the websites and apps that showed your ads and sent visitors to your store. - For each one you see the number of clicks and its share of the total. ### New Custom Plan Source: https://adeagle.app/blog/new-custom-plan/ (2022-02-14) - In February 2022 the Custom Plan let high-volume stores choose their monthly ad impressions. - It was pay as you go - $25 per 10,000 impressions, with a $300 minimum. ### More ad impressions for the same price (2022) Source: https://adeagle.app/blog/more-ad-impressions-for-the-same-price-2022/ (2022-01-24) - In January 2022 every plan got twice its ad impressions at the same price. - Ultimate went to 120,000, Premium to 40,000, Professional to 12,000 and Essential to 4,000 impressions a month. - Existing users received the new numbers automatically. ### Preview your ads Source: https://adeagle.app/blog/preview-your-ads/ (2022-01-13) - You can preview each of your ads in the Ads section before shoppers see it. ### Customize the title of your ad block Source: https://adeagle.app/blog/customize-the-title-of-your-ad-block/ (2021-10-19) - Native and banner ad blocks used to have the fixed title "You May Also Like". - You can now set your own block title in Settings. ### Customize your ads Source: https://adeagle.app/blog/customize-your-ads/ (2021-06-11) - In June 2021 a new Ads section let you edit the image, title and price of each ad. - The Ads section shows impressions, clicks and CTR for each ad. - The Campaigns section started to show impressions, clicks and CTR for each campaign. ### New way of displaying ads in your store Source: https://adeagle.app/blog/new-way-of-displaying-ads-in-your-store/ (2020-11-11) - Native Ads show partner products with only a photo and a name, in your store's colours and fonts. - You can use Native Ads next to other ad formats and earn more ad impressions. ### New Essential Plan Source: https://adeagle.app/blog/new-essential-plan/ (2020-10-17) - In October 2020 Adeagle added the Essential plan for stores that could not afford the larger plans. - The dashboard started to show click-through rates. ### Customize ads on your website Source: https://adeagle.app/blog/customize-the-ads-on-your-website/ (2020-09-26) - Stores on the ad exchange can change how the partner ads in their store look. - You set the theme colour, the font colour and the border colour in Settings. ### Advertise on thematic websites Source: https://adeagle.app/blog/advertise-on-thematic-websites/ (2020-08-31) - Since August 2020, Adeagle shows your ads on thematic websites as well as in partner stores. - Thematic websites - blogs, forums, expert sites - reach shoppers while they research a purchase. - Ads in partner stores reach shoppers who are already in a buying mood. ### Select countries you want to advertise in Source: https://adeagle.app/blog/select-countries-you-want-to-advertise-in/ (2020-07-30) - Since July 2020 you can choose the countries where your products are advertised. - Adeagle then shows your products mainly to shoppers from those countries. ### New ways of displaying ads in your store Source: https://adeagle.app/blog/new-ways-of-displaying-ads-in-your-store/ (2020-07-19) - Stores on the ad exchange can show partner ads as Notification Ads, Banner Ads or both. - Notification Ads slide in at the bottom corner; Banner Ads are a block at the bottom of the page. ### Click Analytics Source: https://adeagle.app/blog/click-analytics/ (2020-07-10) - Click Analytics, added in July 2020, lists the clicks on your ads by campaign. - You can view clicks in time order or by product, with the number of clicks each product got. ### Ads Frequency Source: https://adeagle.app/blog/ads-frequency/ (2020-07-07) - You can choose how often partner ads appear in your store, from Maximum (about 90% of page views) to Minimum (about 10%). - The setting is in Settings and applies to stores on the free ad exchange. ## Help Center ### Dashboard Source: https://adeagle.app/help-center/dashboard/ The **Dashboard** is the first screen you see when you open Adeagle. It answers one question: what are my ads doing for my store? It shows every number for all your campaigns together, or for one campaign at a time. ### Choose what you look at Three controls at the top decide what every number on the page means: - **Campaigns** (top left) — *All* shows your whole account. Pick one campaign to see only its results. - **Date range** (top right) — the default is the last 30 days. Pick any range; every card, the chart and the table follow it. - **Conversions** (above the chart) — the attribution model, the rule that decides which orders count as sales from your ads. *All* is the default and counts every order your ads took part in. You can also pick *Post Click*, *Last Click* or *Post View*. [Post-view conversions](/blog/post-view-conversions/) explains the four views, and you can set your default in [Settings](/help-center/settings/). ### The chart The chart shows your results day by day: **impressions** (the large purple area), **clicks** and **revenue**. Point at any day to see its exact numbers. Use it to spot trends — a campaign you started, a sale you ran, a budget change — rather than single days. ### The summary cards Under the chart, each card shows one total for the selected period: | Card | What it means | |---|---| | **Campaigns** | How many campaigns are running now. *New Campaign* opens the [campaign wizard](/blog/create-your-first-campaign/). | | **Impressions** | How many times your ads were shown. | | **Clicks** | How many times shoppers clicked an ad and came to your store. | | **CTR** | Click-through rate: clicks divided by impressions. Compare yours with typical CTRs in the [CTR calculator](/tools/ctr-calculator/). | | **Orders** | Orders your ads brought, under the selected conversions model. | | **Revenue** | The value of those orders. If your store does not sell in US dollars, the amount in your currency comes first and the dollar value follows in brackets. | | **Ad Spend** | How much of your monthly ad budget was spent in the period. | | **ROAS** | Return on ad spend: revenue divided by ad spend. A ROAS of 6 means $6 of sales for every $1 of ads. The [ROAS calculator](/tools/roas-calculator/) shows the ROAS your margin needs. | Each card also shows the change against the previous period of the same length — green when it went up, red when it went down. The **i** icon on a card explains it in one sentence. *Ad Spend* and *ROAS* appear on the paid plans, where your plan is a monthly ad budget. On the free Standard plan there is no spend, so these two cards are not shown. ### The daily table At the bottom, a table lists every day of the period, newest first: **date, impressions, clicks, CTR, orders, conversion rate (CR), revenue, spend and ROAS**. It is the quickest way to find your best days and to check a single day after a change. ### Messages you may see - **Learning phase** — new campaigns spend their first weeks testing where your ads work best. A progress bar shows how far they are. Judge results after the learning phase, not during it. - **Your monthly budget is spent** — the whole budget of the current month is used. Your ads start again when the next month of your plan begins, or sooner if you raise your budget in [Select Plan](/help-center/select-plan/). ### Where to go next - See which products get clicked in [Click Analytics](/help-center/click-analytics/). - See which websites and apps send visitors in [Traffic Sources](/help-center/traffic-sources/). - Compare campaigns side by side in [Campaigns](/help-center/campaigns/). ### Click Analytics Source: https://adeagle.app/help-center/click-analytics/ **Click Analytics** shows every click on your ads: when it happened, which product the shopper clicked, and which campaign showed the ad. Use it to learn which products catch shoppers' attention. ### Choose what you look at - **Campaigns** (top left) — all campaigns, or one. - **Date range** (top right) — the last 30 days by default. ### The click chart The chart shows your clicks per day for the selected campaigns and dates. A rising line after a change — new products, a new campaign, a better product photo — tells you the change worked. ### Most Recent Clicks The first tab lists clicks one by one, newest first: - **Product Photo** — the image the shopper saw in the ad. - **Click Date** — the date and time of the click. - **Product Name** — the product that was clicked. - **Campaign** — the campaign that showed the ad. The list shows 50 clicks per page; use the arrows at the bottom to go back in time. ### Most Popular Products The second tab ranks your products by **number of clicks** in the selected period. How to use it: - **Products at the top** attract shoppers. Make sure they are in stock and that their product pages convert — and consider a campaign just for them. - **Products that never appear** may need a better photo or a clearer title. You can change both for your ads only in [Product Feeds](/help-center/product-feeds/). - Compare clicks with orders in [Campaigns](/help-center/campaigns/): a product with many clicks and few orders usually has a price or product-page problem, not an ad problem. ### Where to go next - See where the clicks came from in [Traffic Sources](/help-center/traffic-sources/). - See sales and ROAS on the [Dashboard](/help-center/dashboard/). ### Traffic Sources Source: https://adeagle.app/help-center/traffic-sources/ **Traffic Sources** shows where your visitors come from: the online stores, websites and apps that showed your ads and sent shoppers to your store. Many ad platforms keep this hidden; Adeagle shows it. ### Choose what you look at - **Campaigns** (top left) — all campaigns, or one. - **Date range** (top right) — the last 30 days by default. ### The table Each row is one source of clicks: - **Referrer** — the website or app. Websites are links, so you can open them and see where your ads appeared. The name is the main domain; the click may have happened on any page of that site. - **Type** — *Website* for websites and online stores, *App* for mobile apps, and *Websites and Apps* for the **Other** row. - **Number of Clicks** — clicks from that source in the selected period. - **Percentage** — that source's share of all your clicks. **Other** collects the clicks whose source does not say where it is. Not every page or app shares its address when it sends a visitor, so a part of every store's traffic lands here. ### How to use it - **Check the fit.** If the top sources are about what you sell — fashion blogs for a clothing store, cooking sites for kitchenware — your [campaign categories and interests](/blog/300-page-categories-and-600-shopper-interests/) are right. - **Look for patterns.** Many clicks from apps? Your products work well on mobile; check that your store's mobile pages are fast. - **Compare campaigns.** Pick one campaign at a time to see if each one reaches the audience you meant it for. ### Where to go next - See which products those visitors clicked in [Click Analytics](/help-center/click-analytics/). - Change the categories, interests or countries of a campaign in [Campaigns](/help-center/campaigns/). ### Campaigns Source: https://adeagle.app/help-center/campaigns/ The **Campaigns** section is where you create, compare and control your campaigns. Every campaign is one row with its budget, its results and its targeting. ### The top of the page - **New Campaign** (top right) opens the [campaign wizard](/blog/create-your-first-campaign/). - **Conversions** chooses the attribution model for the Orders, Revenue and ROAS columns — the same menu as on the [Dashboard](/help-center/dashboard/). - **Date range** sets the period for every number in the table. - **Budget: $…/mo** shows your monthly ad budget and a coloured bar of how it is split between Retargeting, Manual and Auto campaigns. Click it to open **Edit Budgets**. ### The campaign table Each row starts with a checkbox and the **actions**: start or pause the campaign, edit its budget (the **$** icon), edit the campaign (pencil) and delete it (bin). The table is wide; scroll it sideways or use the dots above it. Its columns: | Column | What it shows | |---|---| | **Name** | The campaign's name. | | **Monthly budget** | The campaign's share of your budget, in percent and dollars. | | **Budget** | *Retargeting*, *Manual* or *Auto* — see below. | | **State** | *Active* or *Paused*. | | **Imps, Clicks, CTR** | Impressions, clicks and click-through rate in the period. | | **Orders, CR, Revenue** | Orders from the campaign, conversion rate and their value. | | **Spend, ROAS** | What the campaign spent and the revenue it returned per dollar. | | **Category, Interests, Countries** | The campaign's targeting. *All* means no limit. | | **Products** | How many products the campaign advertises; click to see them. | | **AI Opt.** | Whether [AI optimization](/blog/introducing-enhanced-ai-campaign-optimization-in-adeagle/) manages the campaign's ads and products. | | **Sync** | Whether new products in the campaign's collections join it automatically. | ### Budgets: Retargeting, Manual and Auto On the paid plans your plan price is your monthly ad budget, and it is always fully in use. Each campaign gets a share of it in one of three ways: - **Retargeting** — on Professional and Ultimate, a reserved part of the budget (10–33%) for the campaign that brings back shoppers who already visited your store. - **Manual** — you fix the campaign's monthly amount, and it keeps that amount whatever else changes. - **Auto** — Adeagle splits the rest of the budget between your Auto campaigns and rebalances it for you, either **evenly** or **by performance** (more for the campaigns that sell). When you pause a campaign, its share moves to the others. More in [Every campaign now gets its own budget](/blog/every-campaign-now-gets-its-own-budget/). ### Edit Budgets Click **Budget: $…/mo** or a campaign's **$** icon to open Edit Budgets. - **Monthly budget** — your plan budget. Change it in [Select Plan](/help-center/select-plan/). - **Auto campaigns split** — *Evenly* or *By performance*. - **The bar** — how the budget divides into Retargeting, Manual and Auto right now. - **One slider per campaign** — drag a campaign's slider and it becomes Manual with that amount; the Auto campaigns rebalance around it. **Set to Auto** gives it back to Adeagle. - **Retargeting** — its slider sets the reserved share, from 10% to 33%. Click **Save budgets** to apply the changes, or **Cancel** to leave everything as it was. ### Edit, pause or delete a campaign - **Pause / start** — the first action icon. A paused campaign keeps its settings and history. - **Edit** — the pencil opens the campaign's settings: **name**, **categories**, **interests**, **countries**, **state** and **sync collections**. To add or remove products, use [Product Feeds](/help-center/product-feeds/). - **Delete** — removes the campaign. This cannot be undone. ### Change many campaigns at once Tick the checkboxes of several campaigns (or the box in the header to select all) and use the buttons above the table to start or pause them together. More in [bulk edit](/blog/introducing-the-bulk-edit-feature-streamline-your-campaign-management/). ### Tips - Give a new campaign its learning weeks before judging it. The banner at the top shows the progress of the learning phase. - Compare **ROAS** between campaigns - against the break-even ROAS from the [ROAS calculator](/tools/roas-calculator/) - then move budget toward the best ones — pin them to a higher Manual amount, or let *By performance* do it. - A second campaign with different products or interests is the fastest way to learn what sells. ### Ads Source: https://adeagle.app/help-center/ads/ The **Ads** section lists every banner a campaign uses. Adeagle builds the banners from your products in every common size and format, so they fit any website, app or partner store. Here you see how each one performs, and you can preview, boost or pause it. ### Choose what you look at - **Campaigns** (top left) — pick the campaign whose banners you want to see. - **Date range** (top right) — the last 30 days by default. ### The banner table Each row is one banner format: - **Actions** — preview the ad (eye), start or pause it, and edit it (pencil). - **Size** — the banner size in pixels, such as 300x250 or 728x90. - **Creative** — the format: *Single Image Classic Ad* (with or without the price), *Native Ad*, *Banner Ad*, *Notification Ad*, *Topbar Ad* and more. - **Status** — *Active* or *Paused*. - **Priority** — from *Lowest* to *Highest*; a higher priority gets more impressions. - **Imps, Clicks, CTR** — the banner's results in the period. Click a column header to sort by it — for example by CTR, to see your best and weakest formats at the top. ### Preview a banner The **eye** icon shows the banner the way shoppers see it, with one of your products in it. ### Edit a banner The **pencil** opens *Edit Ad* with two settings: - **Ad state** — active or paused. - **Ad priority** — *Lowest*, *Low*, *Normal*, *High* or *Highest*. ### Change many banners at once Tick several rows (or the header box for all) to pause, start or change the priority of many banners in one step. ### Tips - **Boost what works.** A format with a clearly higher CTR earns a higher priority. - **Pause what does not.** A format that stays far below the others after a few weeks can be paused. - **Let the AI do it.** With [AI optimization](/blog/introducing-enhanced-ai-campaign-optimization-in-adeagle/) on, Adeagle adjusts priorities and activations for you, and you see its changes here. - To change the **image, title or price** a banner shows, edit the product in [Product Feeds](/help-center/product-feeds/). ### Product Feeds Source: https://adeagle.app/help-center/product-feeds/ **Product Feeds** is where you manage the products inside a campaign: which ones it advertises, how each one performs, and how it looks in your ads. ### Choose what you look at - **Campaigns** (top left) — pick the campaign whose products you want to see. - **Date range** (top right) — the last 30 days by default. ### The product table Each row is one product of the campaign: - **Actions** — preview the product in an ad (eye), start or pause it, edit it (pencil) and remove it from the campaign (bin). - **Image, Title, Price** — what the ads show for this product. - **Status** — *Active* or *Paused*. A paused product stays in the campaign but is not shown. - **Priority** — from *Lowest* to *Highest*; a higher priority gets more impressions. - **Imps, Clicks, CTR** — the product's results in the period. Click a column header to sort, for example by clicks to find your strongest products. ### Add products to a campaign 1. Pick the campaign at the top left. 2. Click the **+** icon above the table. 3. Choose **products** or whole **collections**. 4. Click **Add Products**. If the campaign uses collections with **Sync** on, products you add to those collections in Shopify later join the campaign automatically — see [how to add products to collections](/blog/how-to-add-products-to-collections-on-shopify/). ### Edit a product for your ads The **pencil** opens *Edit Product Feed*: - **Product image** — *Change Product Image* lets you pick another image of the product. A clear photo on a plain background usually gets more clicks. - **Product title** — a short, clear title reads better in small banners. - **Product price** — the price shown in the ads. - **Product state** — active or paused. - **Product priority** — *Lowest* to *Highest*. These changes apply **only to your ads**; your Shopify store does not change. ### Change many products at once Tick several rows (or the header box for all) to pause, start or change the priority of many products in one step. ### Tips - Raise the priority of products that **sell**, not only of those that get clicks — check orders in [Campaigns](/help-center/campaigns/). - Pause products that are **out of stock** or seasonal, instead of removing them. - Products shoppers click most are listed in [Click Analytics](/help-center/click-analytics/). ### Settings Source: https://adeagle.app/help-center/settings/ **Settings** holds the options that apply to your whole account. What you see depends on your plan: every plan has the first two sections; the free Standard plan adds the settings for the partner ads shown in your store. ### Default countries for new campaigns Every campaign has its own countries, set in the [campaign wizard](/blog/create-your-first-campaign/) or when you edit a campaign. The countries here are the **default** the wizard fills in for each new campaign. Your first campaign's countries become this default automatically. Type a country name to add it; click the **×** on a country to remove it. ### Conversions Attribution Choose how orders are credited to your Adeagle campaigns: - **All** — every order Adeagle took part in: Post Click plus Post View. The default. - **Post Click** — the shopper clicked an Adeagle ad at any point before buying. - **Last Click** — the shopper's last click before buying was on an Adeagle ad. - **Post View** — the shopper saw an Adeagle ad in the 48 hours before buying, without clicking any Adeagle ad. This sets the default view of the [Dashboard](/help-center/dashboard/) and [Campaigns](/help-center/campaigns/); you can still switch the view there at any time. More in [Post-view conversions](/blog/post-view-conversions/). ### Tracking settings If your store still uses the older tracking method, Settings asks how shoppers give consent: **use your own consent banner**, **show Adeagle's consent banner**, or **disable tracking**. Stores with the current Adeagle app embed respect your store's own consent settings, and this section is not shown. ### On the free Standard plan: ads in your store The Standard plan is an ad exchange: your store shows partner products, and in return your products are shown in partner stores. These sections control the partner ads in your store. #### Enable ads on your website Turn each format on or off, and click **Preview** to see it: - **Topbar Ads** — a slim bar at the top of your store. - **Native Ads** — products in a minimal block that blends into the bottom of your pages. - **Banner Ads** — a customizable block in the bottom section of your store. - **Notification Ads** — small notifications that slide into the bottom corner and disappear after a few seconds. One format is enough. The more ads your store shows, the more your own products are shown in partner stores. #### Ads frequency For Topbar and Notification Ads: how often they appear, from *Maximum* (about 90% of page views) to *Minimum* (about 10%). #### Customize ads on your website - **Inherit colors from shop theme** — on by default: the ads take your theme's colours automatically. - Turn it off to set the **theme**, **font** and **border** colours yourself. - **Title** — the heading above native and banner blocks, such as *You may also like*. #### Exclude ad categories Pick the ad categories you never want in your store. Selecting a category excludes everything inside it. ### Want no ads in your store? Every paid plan advertises your products across partner stores, websites and apps with **no partner ads in your store**. See [Select Plan](/help-center/select-plan/). ### Select Plan Source: https://adeagle.app/help-center/select-plan/ **Select Plan** is where you choose your plan and your monthly ad budget. On every paid plan, the price you choose **is** your ad budget — there is no separate fee on top. ### Your current plan The top of the page shows your plan and its monthly budget, for example *Professional — $399/mo ad budget*. **Change your budget** opens the budget slider for your plan. ### The plans Each plan card lists what it is best for and what it includes: - **Ultimate** — for scaling your store: the most impressions, trending and premium placements, the AI conversion booster and priority support. - **Professional** — for turning visitors into customers: [retargeting](/blog/alternative-for-facebook-ads-and-google-ads-adeagle-the-smart-choice-for-shopify-store-advertising/), AI campaign optimization and sales analytics. The most popular plan. - **Essential** — for bringing new traffic: ads on partner stores, websites and apps, no partner ads in your store, and unlimited campaigns. - **Standard** — free: an ad exchange between Shopify stores. The prices and ranges of every plan are on the [pricing page](/pricing/). ### Choose your monthly budget Click a plan to open its budget window: 1. Drag the **slider** to your monthly budget. 2. Read the **estimated impressions per month** for that budget. The estimate depends on your targeting; delivery varies by country and category. 3. Click **Select** to continue. 4. Shopify asks you to **approve** the charge. The plan starts as soon as you approve it. Billing goes through your Shopify invoice, like every Shopify app. You can change the budget or the plan at any time, and there is no contract. ### Discount codes Have a code? Click **Enter Discount Code** at the top right before you choose a plan. ### Moving to the free plan Choose **Standard** to move to the free ad exchange. Adeagle asks one short question about why you are switching — it helps us improve. On Standard your store shows partner ads; see [Settings](/help-center/settings/) for how to control them. ### Where to go next - Split your budget between campaigns in [Campaigns](/help-center/campaigns/). - Read [how per-campaign budgets work](/blog/every-campaign-now-gets-its-own-budget/).