Getting started
Adeagle is a Shopify app that advertises your products across an ad network: in partner Shopify stores, on thematic websites and blogs, on forums and marketplaces, and in mobile apps and games. It builds the ads from your product feed, chooses where to show them and moves your budget to what sells. More than 30,000 stores in 190+ countries have used it since 2020.
Install Adeagle from the Shopify App Store. A short setup asks about your store, recommends a plan and a budget, and leaves a checklist for your first days. Then the campaign wizard takes you through four steps - products, targeting, budget and countries - in a few minutes. The getting started guide shows each step.
Start with products that already sell, have clear photos and are in stock. The ads are built from your product images and titles, so a good product page makes a good ad. You can add products or whole collections to a running campaign later, and new products in a synced collection join the campaign automatically.
No. Adeagle renders every ad from your product feed, in 15 standard banner sizes - including full-screen mobile - and as native product blocks in partner stores, for desktop and mobile. If a product title or image does not work well in an ad, change it for the ads only in the Product Feeds section - your store stays as it is.
Targeting and placements
For every impression it tries four strategies in order. Retargeting first: products this shopper already viewed in your store. Then contextual: what this shopper is interested in across the network. Then page-contextual: what the page they are reading is about. If there is no signal yet, your best-matching products fill the slot.
Each campaign targets page categories - what the page is about, from 300+ topics such as pet care or running shoes - and shopper interests - who the reader is, from 600+ interests. You can choose several of each. Categories put your ads on relevant pages; interests put them in front of relevant people on any page.
Because of interests. Categories place your ads on pages about your topic; interests follow the people who care about it to other pages too - a pet lover reading the news can see your pet products. Retargeting works the same way. If a source does not fit at all, write to support and we look at it.
Yes. Every campaign has its own countries, set in the wizard or when you edit the campaign. Your country targeting applies on websites, in apps and in partner stores, and your ads run when it is daytime in those countries. A few visitors can still come from other countries - a traveller, for example, or a shopper reading a site from abroad. The countries of your first campaign become the default for new campaigns; you can change the default in Settings.
Retargeting shows shoppers the exact products they viewed in your store, on the stores, sites and apps they visit next, until they come back. It is included on Professional and Ultimate: Adeagle adds one Retargeting campaign for you. By default 20% of your budget is reserved for it; you can set the share from 10% to 33% in Edit Budgets, in the Campaigns section.
Budget and billing
The price you choose is your monthly ad budget - all of it buys ads, with no fee on top. The plan sets the features and the budget slider sets the amount: Essential from $29, Professional from $99 and Ultimate from $999 per month. See pricing for the ranges and the impressions each budget buys.
The pricing slider shows an estimate for every budget. Each plan has a floor: 25,000+ impressions per month on Essential, 100,000+ on Professional and 1,000,000+ on Ultimate. Professional and Ultimate buy 15% more impressions per dollar.
Adeagle spreads your budget over the whole 30-day cycle, not evenly per day. It shows your ads when it is daytime in your countries and when the shoppers who fit your campaign are online, so some days get more impressions and some fewer. The whole budget is used over the cycle. In the learning weeks the numbers vary most.
Your monthly budget is split across your campaigns. On Professional and Ultimate the retargeting share comes first; every other campaign is Auto or Manual. Auto campaigns share what is left - evenly, or weighted to the ones that perform best. A Manual campaign is pinned to an amount you set. A paused campaign's share goes to the others, so the whole budget always works. How it works.
Yes, any time, in the Select Plan section of the app. A change starts a new 30-day budget cycle with the new amount, and Shopify adjusts the charge. Billing runs through your Shopify invoice, like every Shopify app, and there is no contract.
Yes, any time, from the Campaigns section. A paused campaign's budget share moves to your other campaigns from the next day, so nothing is wasted. Resume it later and it gets its share back.
Yes - the Standard plan is an ad exchange. Your store shows ads of partner stores, and in return your products are shown in theirs. Your products are shown only while your store shows at least one ad format - turn one on in Settings. It suits a store that cannot spend on ads yet. On every paid plan your store shows no partner ads at all.
To stop paying, choose the free Standard plan in Select Plan - that cancels your subscription. You can also uninstall Adeagle from your Shopify admin: Shopify removes the app and its code from your store and stops the billing. A question about a charge? Write to [email protected].
Results and tracking
Adeagle counts three kinds of sales: post-click (the shopper clicked an Adeagle ad at some point before buying), last-click (the last click before the order was on an Adeagle ad) and post-view (the shopper saw an Adeagle ad in the 48 hours before the order, without a click). "All" combines them and is the default. Switch the model in the Conversions menu on the Dashboard and in Campaigns, and set your default in Settings.
Shopify Analytics or Google Analytics usually credit an order to the last source the shopper came from. Adeagle can also count orders where its ad was an earlier click, or was seen without a click. Choose Last Click in the Conversions menu to compare like with like. Clicks and sessions also differ in both directions. A shopper who clicks three products in one banner makes three Adeagle clicks, but Shopify and Google count one session, so Adeagle can show more clicks than sessions. A shopper who clicks and closes the tab before your store loads is a click with no session at all. And Adeagle filters out automated clicks, which other tools may still count. Every Adeagle click carries utm_source=adeagle, so that is how you can distinguish the visits coming from Adeagle in Shopify Analytics or Google Analytics.
Yes. Every visit comes from a shopper who clicked one of your ads in a partner store, on a website or in an app. Adeagle filters automated clicks out of your campaigns, so your budget and your numbers count real shoppers. Traffic Sources shows every website and app that sent you visitors, so you can check them yourself.
Your ads start running the day you save the campaign. Weeks 1-3 are the learning phase: Adeagle tests placements and audiences, and a progress bar in the app shows how far it is. First sales usually come in weeks 3-5, and from week 5 on it is fair to judge the results. A weekly email tells you the orders and revenue your campaigns drove.
First give the learning weeks time. Then look at what visitors do on your store: a clear product page, good photos, honest shipping costs and a short checkout turn more visits into orders. In Adeagle, compare your campaigns and move budget to the ones that sell, test other categories and interests, and improve weak product titles and images in Product Feeds. On Professional and Ultimate, retargeting brings back visitors who did not buy.
On the paid plans you turn it on per campaign, in the last step of the campaign wizard. It tests your banners across stores, websites and apps, learns where each product gets clicked and where it sells, and moves your budget there. It raises the products and ads that perform and pauses the ones that do not. Choose manual optimization to keep that control yourself.
Your store and your data
Not one of its own - Adeagle follows the consent your store already collects. It is connected to Shopify's customer privacy settings, so the cookie banner you use in Shopify (Shopify's own banner or a consent app connected to it) decides. Adeagle tracks a shopper only after they allow marketing cookies: until they choose, or if they decline, it records nothing about them. Where your Shopify settings ask for no consent, the rules you set there apply. With consent, Adeagle records which pages and products the shopper views, adds to cart and buys - that is how it shows them the products they viewed and learns which ads sell. Stores still on the older tracking method choose in Settings instead: use their own consent banner, show Adeagle's banner, or switch tracking off. Details are in our privacy policy.
Yes. In Settings you choose the ad formats, how often they appear, their colours and block title, and the ad categories you never want in your store. The more ads you show, the more your own products are shown in partner stores.
Every section of the app is explained in the Help Center. For anything else, write to [email protected]. Ultimate plans get priority support.
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