The Adeagle blog
Product updates from the team, step-by-step tutorials, and practical marketing for small Shopify stores.
How much should you spend on ads? Shopify budgets from $0 to $5,000
How much to spend on ads as a new Shopify store: what $0, $100, $300, $1,000 and $5,000 a month buy in visitors and orders, with 2026 costs and store data.
Bart Ziem · 24 min read-
MarketingWhat is a good ROAS? Benchmarks for Shopify stores (2026)
A good ROAS is any ROAS above your break-even line. Find yours from your margin, see 2026 benchmarks for Meta and Google Ads, and why reports disagree.
11 min read#roas #advertising -
MarketingBlack Friday marketing strategy 2026: don't leave it all to Meta
A Black Friday marketing plan for Shopify stores that doesn't depend on Meta - TikTok slideshows, AI video, email, SEO, affiliates, Google deals and retargeting.
19 min read#marketing #advertising -
MarketingRetargeting vs remarketing: what a small Shopify store needs
Retargeting shows ads to past visitors; remarketing reaches them by email or SMS. What each costs, which to set up first, and how to measure it honestly.
11 min read#advertising #targeting -
MarketingDropshipping ads: where to advertise a dropshipping store in 2026
How to advertise a dropshipping store: what you can pay per visitor, what each ad channel costs, when to stop a test and how to bring back shoppers who left.
12 min read#advertising #sales-growth -
Store optimizationNo sales on Shopify? How to find the cause and fix it
No sales on your Shopify store? Find out if it's traffic, the wrong visitors, trust, checkout or the offer - and fix it with steps for every budget, from $0 up.
15 min read#sales-growth #traffic -
MarketingMeta ads not converting? What changed in 2026 and what to do now
Meta ads bring clicks and add-to-carts but no sales? What changed in 2026, how to find the real cause, and why a second channel helps close the sale.
17 min read#advertising #social-media -
ChangelogPost-view conversions: the sales your ads made without a click
Adeagle now counts post-view conversions - sales from shoppers who saw your ad in the 48 hours before buying, without a click - next to post-click and last-click.
4 min read#attribution #analytics -
ChangelogA faster campaign wizard with the budget built in
The campaign wizard was rebuilt - products first, then targeting, the budget set inside the wizard, easier categories and countries you pick only once.
3 min read#campaigns #budgets -
Changelog300+ page categories and 600+ shopper interests
Campaigns can now target 300+ page categories and 600+ shopper interests, picking several of each. What changed, how the two work together, and how to choose.
4 min read#targeting #campaigns -
ChangelogEvery campaign now gets its own budget
Each campaign now has its own ad budget, Auto or Manual, your whole plan is always spent, and Ad Spend and ROAS show what each campaign earns. What changed.
6 min read#budgets #campaigns -
ChangelogTrack the revenue your ads generate: sales metrics on your dashboard
Your Adeagle dashboard now shows the orders and revenue your campaigns drive, next to impressions and clicks, so you see what your ads earn, not only what they do.
3 min read#analytics #campaigns -
ChangelogA Fresh New Look for Adeagle Ad Blocks
All ad blocks on the free Standard plan got a redesign - topbar, banner, native and notification ads now look cleaner and blend in with modern Shopify themes.
3 min read#ad-blocks #ad-exchange