#Marketing basics
The groundwork of marketing a store: knowing your buyer, choosing channels and setting a budget you can keep.
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MarketingBlack Friday marketing strategy 2026: don't leave it all to Meta
A Black Friday marketing plan for Shopify stores that doesn't depend on Meta - TikTok slideshows, AI video, email, SEO, affiliates, Google deals and retargeting.
19 min read#marketing #advertising -
MarketingHow to advertise your Shopify store
A practical guide to advertising a Shopify store - know your audience, pick channels, set a budget, and measure what works - with what each channel costs.
8 min read#advertising #marketing -
MarketingPromoting your Shopify store: a complete guide
Ways to promote a Shopify store - social media, SEO, email, content, influencers and ad networks - with what each one takes and the results you can expect.
10 min read#advertising #campaigns