Free Shopify marketing tools.

Calculators, references and generators for Shopify marketing. No sign-up, a result in one step.

Popular:ROASCPMCTRad sizesShopify profit

Last reviewed: October 2026 · updated every quarter

Free ad calculators

ROAS, CPM, CTR, CPC and CPA - the numbers every ad report speaks in - and the budget your goal needs. Type your numbers, get the answer and see what a typical small store gets.

ROAS & break-even ROAS calculator

Find the ROAS your ads must reach to make money, from your price, product cost and margin.

↳ Do my ads make money?
break-even ROAS2.0×
you: 2.9×
0×2×4×
ads cost you moneyads make money
1,000 views= $2.40

CPM calculator

What 1,000 impressions cost you - or how many impressions a budget buys.

↳ What do 1,000 ad views cost?
Impressions10,000
Clicks80
click-through rate0.8%

CTR calculator

Your click-through rate, and how it compares with a typical small store.

↳ Do shoppers click my ads?
$40 ÷ 95 clicks$0.42 / visitor

CPC calculator

What one visitor from your ads costs - and the most you can pay for one.

↳ What does one visitor cost?
$40 ÷ 3 orders$13.33 / order

CPA calculator

What one order from your ads costs, and the most you can pay for it.

↳ What does one order cost?

Ad budget calculator

The budget your order goal needs on each channel, or what your budget buys - and whether those orders pay for the ads.

↳ How much should I spend on ads?
30 orders leave$1,080
Ad budget$990
left after ads+$90

Banner ad sizes and design tools

Every standard banner ad size, with real product ads in each - and your own product as an ad, before you spend a dollar.

Standard banner ad sizes

Coming soon

Every standard web banner size - 300×250, 728×90, 160×600, 320×50 and more - with specs and real product ads in each.

↳ Which ad sizes do websites use?
drawn to scale

Your product as an ad

Coming soon

Paste a product link and see it as ads in every size - the way Adeagle shows it.

↳ How does my product look as an ad?
your-store.com/products/winter-jacket
Winter jacket$89Shop now
Winter jacket · $89Shop
Winter jacket$89

Shopify profit calculators

Margin, profit after Shopify fees, order value and customer lifetime value - the numbers that decide what you can spend on ads.

Shopify profit calculator

Coming soon

Your profit per order after product cost, shipping, Shopify fees and ads - and the most you can spend to win a sale.

↳ What do I keep from each order?
order$60
product $22shipping $8fees $3ads $12you keep $15
profit per order$15
order$60
to your bank $57.96fees $2.04
Shopify takes$2.04

Shopify fee calculator

Coming soon

Payment and transaction fees on an order, and what reaches your bank.

↳ What does Shopify take from a sale?
AOV $55
$55 × 2.4 orders$132 / customer

Customer lifetime value & AOV calculator

What a customer spends with you over time, your average order - and the most you can pay to win a customer.

↳ What is one customer worth?

Profit margin calculator

Coming soon

Margin and markup from your price and costs - and how much of each sale is left for ads.

↳ How much do I keep per sale?
price$60
cost $22shipping $8you keep $30
margin50%

Conversion rate tools

Your conversion rate next to other Shopify stores, the step where your store loses buyers, and how long an A/B test must run before you can trust it.

2 of 100 visitors buy2.0%

Conversion rate calculator

Your conversion rate next to other Shopify stores, what a higher one is worth - and the step of your funnel that loses the most buyers.

↳ How many visitors buy?
Version A1.4%
Version B1.8%
99.6% confidenceB wins

A/B test calculator

How many visitors and weeks a test needs before you start - and whether a finished test proves anything.

↳ Did my change really work?

Traffic tracking tools

Tag your links so Shopify and Google Analytics show where every visit and order came from.

UTM builder for Shopify

Tag your links so Shopify and Google Analytics show where each visit came from - with presets for Instagram, TikTok, email and more, and the channel each link lands in.

↳ Where did this visit come from?
your-store.com/jacket?utm_source=adeagle&utm_medium=display&utm_campaign=winter
Sessions by source
adeagle412
google380
direct210

More free tools we use and recommend

Not ours, no affiliate links - the free tools we point our own merchants to.

AnalyticsGoogle Analytics

See every visit and order by source - filter by utm_source to see your Adeagle traffic.

Visit site ↗SearchGoogle Search Console

What people search to find your store, and which pages Google shows.

Visit site ↗Visitor behaviourMicrosoft Clarity

Free session recordings and heatmaps - see why visitors leave without buying.

Visit site ↗Store speedPageSpeed Insights

How fast your store loads on a phone, and what slows it down.

Visit site ↗ImagesCanva

Clean product photos and backgrounds - better photos make better ads.

Visit site ↗

Questions about the tools

Yes. Every tool is free, with no trial and no paywall.

No. Open a tool, type your numbers and get the result in one step. You can share any result by its link.

No. The calculators run in your browser, and nothing you type is sent to us.

Yes. The ad calculators and the ad sizes work for any store; the profit and fee calculators use Shopify’s fees.

It depends on your margin. A store that keeps $30 of a $60 order breaks even at a ROAS of 2. The ROAS calculator finds your own line.

The tools do the maths. Adeagle does the work - it builds your ads in every size, shows them on stores, websites and apps, and tracks every sale.

Want another tool? Tell us which one: [email protected]