What's new in Adeagle
Every update has one goal: more sales from the same ad budget. See what changed, when, and what it means for your store. Follow along with the changelog RSS feed.
2026
- Update
A guided setup that recommends the right plan for your store
New stores answer a few questions and get a recommended plan and budget, plus a checklist for the first days.
- Announcement
Post-view conversions: the sales your ads made without a click
Adeagle now counts post-view conversions - sales from shoppers who saw your ad in the 48 hours before buying, without a click - next to post-click and last-click.
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- Announcement
A faster campaign wizard with the budget built in
The campaign wizard was rebuilt - products first, then targeting, the budget set inside the wizard, easier categories and countries you pick only once.
Read the post →
- Update
Automatic filtering of bot clicks
Automated clicks are now filtered out of your campaigns, so your budget and your numbers count real shoppers.
- Announcement
300+ page categories and 600+ shopper interests
Campaigns can now target 300+ page categories and 600+ shopper interests, picking several of each. What changed, how the two work together, and how to choose.
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- Announcement
Every campaign now gets its own budget
Each campaign now has its own ad budget, Auto or Manual, your whole plan is always spent, and Ad Spend and ROAS show what each campaign earns. What changed.
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- Announcement
Track the revenue your ads generate: sales metrics on your dashboard
Your Adeagle dashboard now shows the orders and revenue your campaigns drive, next to impressions and clicks, so you see what your ads earn, not only what they do.
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- Update
A learning progress bar for new campaigns
New campaigns show how far their first learning weeks have come, so you know when to judge the results.
- Update
A weekly email with the sales your ads drove
A weekly email now tells you the orders and revenue your Adeagle campaigns drove.
- Update
A guided first-campaign setup
New stores get a guided setup that walks them through their first campaign.
- Update
Smarter product picks in every ad
Every ad now picks your most relevant products: the ones a shopper already viewed, then the ones that match their interests, then the ones that match the page.
2025
- Announcement
A Fresh New Look for Adeagle Ad Blocks
All ad blocks on the free Standard plan got a redesign - topbar, banner, native and notification ads now look cleaner and blend in with modern Shopify themes.
Read the post →
- Update
Banners matched to each shopper's interests
Banners on websites and apps now show the products that match what each shopper has been looking at.
- Update
Step-by-step emails for your first campaign
New stores get short emails that walk them through creating and launching their first campaign.
- Update
Faster Product Feeds for large catalogs
Product Feeds now pages through big catalogs quickly, so stores with thousands of products can manage them with ease.
- Announcement
How we made Adeagle's ad network smarter with a dynamic blacklist
Most ad networks block low-CTR sites forever. Adeagle gives blocked placements a second chance, because performance changes. How the dynamic blacklist works.
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- Update
Ads timed to your shoppers' daytime
Your ads now run when it is daytime in the countries you target - when your shoppers are awake and shopping.
- Update
Country targeting inside partner stores
Your country targeting now also applies to ads in partner stores, so your products reach shoppers in the countries you sell to.
2024
- Announcement
You can now add products to existing campaigns
Add products or whole collections to a campaign that is already running, from the Product Feeds section, with no need to create a new campaign. Step by step.
Read the post →
- Announcement
Introducing bulk edit for campaigns, ads and product feeds
Bulk Edit lets you change many campaigns, ads or products at once - pause them, change priorities or edit banners - instead of one at a time. How it works.
Read the post → - Announcement
Introducing AI campaign optimization 2.0
AI Campaign Optimization 2.0 shows each change it makes to your ads and products in the app, and its improved algorithm raises the CTR of your campaigns.
Read the post →
- Update
In-app help on every screen
Every section of the app got its own help page, linked from the screen itself.
- Update
A dashboard with 30 days of history
The dashboard now opens on the last 30 days, with a daily chart of your impressions, clicks and CTR.
2023
- Announcement
Introducing campaign prioritization
Set a priority on a whole campaign, not only on its ads and products - the higher the priority, the more impressions the campaign gets from your pool.
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- Announcement
More control over your ads
The Ads section was split in two - Product Feeds for products and their fields, and a new Ads section to preview, compare and prioritize every single banner.
Read the post →
- Update
Retargeting that brings back shoppers who did not buy
Shoppers who viewed your products and left now see those products again on the stores, sites and apps they visit next.
- Update
Single-image banners in every standard size
Your products now also appear as single-image banners in every standard ad size, so they fit more websites and apps.
- Announcement
More ad impressions for the same price
In 2023 we doubled the ad impressions in every plan again, at the same price, from 10,000 on Essential to 300,000 on Ultimate. Existing users upgraded too.
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2022
- Update
Topbar ads for the free plan
A new ad format for stores on the free plan: a slim bar of partner products at the top of the page.
- Announcement
New campaign categories, interest-based targeting
We expanded campaign categories to 30 for more precise placement, and added interest-based targeting so your ads reach the shoppers who care about them.
Read the post → - Announcement
Traffic Sources
The new Traffic Sources section shows which websites and apps showed your ads and sent visitors to your store, with the clicks and share from each one.
Read the post → - Announcement
New Custom Plan
The Custom Plan lets high-volume stores choose how many ad impressions they get each month, pay as you go, beyond the 120,000 of the Ultimate plan.
Read the post → - Announcement
More ad impressions for the same price (2022)
Our 2022 Special Deal doubled the ad impressions in every plan, from Essential to Ultimate, at the same price. Existing users got the new numbers automatically.
Read the post → - Announcement
Preview your ads
You can now preview each of your ads in the Ads section and see exactly how it will look to shoppers before it is shown in partner stores and on websites.
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2021
- Announcement
Customize the title of your ad block
Native and banner ad blocks no longer have to say "You May Also Like". Set your own block title in Settings, in words that fit your store and your shoppers.
Read the post → - Update
Redesigned banner ads
Banner ads got a cleaner design that sits better in modern store themes.
- Announcement
Customize your ads
A new Ads section lets you edit the image, title and price of each ad, see its impressions, clicks and CTR, and give the best performers a higher priority.
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2020
- Announcement
New way of displaying ads in your store
Native Ads show partner products in your store with only a photo and a name, in your store's own colours and fonts - a quiet way to join the ad exchange.
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- Announcement
New Essential Plan
Essential is a new, cheaper plan with unlimited campaigns and ad impressions in the Adeagle network, plus CTR on the dashboard and other interface changes.
Read the post → - Announcement
Customize ads on your website
If you take part in the ad exchange, you can now set the theme, font and border colours of the ads shown in your store, so they match your store's design.
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- Update
The Ultimate plan with the most ad impressions
A new top plan for stores ready to scale: the most ad impressions, on partner stores and on thematic websites.
- Announcement
Advertise on thematic websites
Adeagle ads now run on thematic websites as well as in partner stores, so you reach shoppers while they research a purchase, not only while they shop.
Read the post → - Announcement
Select countries you want to advertise in
Choose the countries you want to advertise in from Settings, and Adeagle shows your products mainly to shoppers in those countries. How it works.
Read the post → - Announcement
New ways of displaying ads in your store
Next to Notification Ads, you can now show Banner Ads as a block at the bottom of your store pages - use one or both and earn more ad impressions in return.
Read the post → - Announcement
Click Analytics
The new Click Analytics section lists every click on your ads, in time order or by product, so you can see which products and campaigns shoppers respond to.
Read the post → - Announcement
Ads Frequency
Choose how often partner ads appear in your store, from Maximum (about 90% of page views) to Minimum (about 10%), and what that means for the ad exchange.
Read the post → - Update
The free ad exchange between Shopify stores
Adeagle opens on the Shopify App Store: a free ad exchange where stores show each other's products to shoppers who are ready to buy.