Marketing
Practical marketing for small Shopify stores: where traffic comes from, what each channel costs in time and money, and which ads bring buyers back. Written from what we see running an ad network for thousands of stores.
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MarketingRetargeting vs remarketing: what a small Shopify store needs
Retargeting shows ads to past visitors; remarketing reaches them by email or SMS. What each costs, which to set up first, and how to measure it honestly.
11 min read#advertising #targeting -
MarketingDropshipping ads: where to advertise a dropshipping store in 2026
Dropshipping ads that pay - the most you can pay per visitor at your margin, what each channel costs, when to stop a test, and how to win back buyers who leave.
12 min read#advertising #sales-growth -
MarketingMeta ads not converting? What changed in 2026 and what to do now
Meta ads bring clicks and add-to-carts but no sales? What changed in 2026, how to find the real cause, and why a second channel helps close the sale.
17 min read#advertising #social-media -
MarketingHow to advertise your Shopify store
A practical guide to advertising a Shopify store - know your audience, pick channels, set a budget, and measure what works - with what each channel costs.
8 min read#advertising #marketing -
MarketingFacebook and Google Ads alternatives for Shopify stores (2026)
Facebook or Google Ads too expensive? 12 alternatives for Shopify stores - what a visitor costs on each, the minimum to start, and the mix that fits your budget.
22 min read#advertising #comparisons -
MarketingPromoting your Shopify store: a complete guide
Ways to promote a Shopify store - social media, SEO, email, content, influencers and ad networks - with what each one takes and the results you can expect.
10 min read#advertising #campaigns