In short
- AOV = revenue ÷ orders. $16,500 from 300 orders is $55.
- The median Shopify store in our sample: about $80. It differs a lot by vertical.
- Orders for a goal = sales goal ÷ AOV. $10,000 at $55 takes 182 orders.
How to use the AOV calculator
- Choose "Find AOV" and enter revenue and orders for a period, or "Orders for a sales goal" and enter the goal and your AOV.
- Read the bars. They show the median order of each vertical in our sample next to yours.
- Copy the link to keep the result.
How to calculate average order value
$16,500 ÷ 300 = $55.
Take both numbers from the same period and the same report. Shopify shows average order value under Analytics; it counts sales after discounts and returns.
Average order value by vertical
In a sample of 297 Shopify stores using Adeagle - apparel, home & garden, health & beauty, electronics, food, sporting goods, car parts, toys and pet supplies among them:
| Vertical | Median order |
|---|---|
| Electronics | $125 |
| Health & beauty | $74 |
| Apparel & accessories | $55 |
| Home & garden | $49 |
| All stores in the sample | $80 |
The median is the middle of the stores' own average orders: half the stores are above it, half below.
Orders for a sales goal
$10,000 ÷ $55 = 182 orders. At a 10% higher AOV, $60.50, it is 166.
Fewer orders for the same sales means fewer customers to win - and less ad spend. The ad budget calculator turns an order goal into a budget.
How to raise your average order value
- Free shipping above a threshold set a little above your current AOV.
- Bundles of products that are bought together.
- A second product in the cart - an accessory, a refill, a smaller size.
- Volume discounts: a lower price for two or three items.
Test one change at a time and check it with the A/B test calculator.
What this calculator does not tell you
- Profit. A higher AOV from discounts can leave less per order. The Shopify profit calculator shows what an order leaves.
- Repeat orders. AOV is one order; the customer lifetime value calculator adds the orders that follow.
By Bart Ziem, Adeagle · Formula: the standard definition · Median order value: a sample of 297 stores, 2025–2026 orders; verticals with at least 14 stores in the sample · Examples, not promises