Banner ads for Shopify stores.

The sizes, real examples and the numbers that decide what gets clicked - from the banner ads we run for Shopify stores.

Free · no sign-up · our numbers to October 2026

The most common banner sizes

SizeNameShare of impressionsClick rate
320×50Mobile leaderboard50.5%0.18%
300×250Medium rectangle14.5%0.46%
728×90Leaderboard10.1%0.33%
300×50Mobile banner8.7%0.35%
468×60Full banner3.7%0.45%
480×320Mobile interstitial (landscape)2.5%1.01%

Six sizes carry 90% of all banner impressions in our network. All 15 sizes, drawn to scale →

What gets banner ads clicked

  • A price: one product got 0.34% with it and 0.35% without; several products 0.44% and 0.42%.
  • The best kind of ad: several products with prices, at 0.44%.
  • Room to see the product: on phones, 320×100 got 9.0× the clicks of 320×50.

The full numbers, updated monthly: display ad CTR benchmarks. See all four kinds in every size: banner ad examples.

More banners

BannersBanner ad examples

60 real banner ads in every standard size, with what each kind gets clicked - click one to land on the product.

 Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Free toolCPM calculator

What 1,000 impressions cost you - or how many impressions a budget buys.

Questions about banner ads

Start with 300×250 (desktop and phones), 320×100 or 320×50 (phones) and 728×90 (desktop) - together they fit most ad slots. The full list of 15 standard sizes, with specs and examples, is on the banner ad sizes page.

Yes, when they show products shoppers want at a price they see in the ad. They bring cheap visits and bring back shoppers who looked at a product before. The average banner of a Shopify product got 0.37% of views clicked in our network.

Not with Adeagle: the app draws every size from your product photos, names and prices and keeps them up to date. If you make your own, design at twice the size and keep each file under 150 KB.

In our data the best kind was several products with prices (0.44%), the weakest one product with its price (0.34%). By size, 320×100 got 9.0× the clicks of the thin 320×50 strip.