In short
- Profit = sales − products − shipping − Shopify fees − ads − other costs.
- Profit margin = profit ÷ sales. $2,807 on $12,000 is 23.4%.
- Break-even ad spend = profit before ads. Above it the store loses money that month.
How to use the Shopify profit calculator
- Choose your store's country and Shopify plan - they set the fees and the currency.
- Enter a month of sales and orders from your Shopify admin.
- Enter your costs: product cost as a share of sales, shipping per order, ad spend and apps a month.
- Read the bars. Each cost is one bar; the last one is what you keep.
How to calculate Shopify profit
$12,000 − $4,800 − $1,320 − $453 − $2,500 − $120 = $2,807 a month.
That is the apparel example above: 220 orders on the US Basic plan. Shopify's $453 is the plan plus 2.9% + $0.30 per order.
Profit margin and profit per order
$2,807 ÷ $12,000 = 23.4%; $2,807 ÷ 220 = $12.76 per order.
In a sample of 297 Shopify stores using Adeagle, the median order is about $80. A low order value leaves little after shipping and fees - the fixed part of each cost weighs more. The AOV calculator shows yours next to your vertical.
Profit and ad spend
Ads are the cost you can change fastest. Profit before ads - here $5,307 - is the most a month of ads can cost before the store loses money. Ads that bring customers who buy again can be worth more than one month shows; the customer lifetime value calculator shows how much.
To check one campaign instead of the whole store, use the ROAS calculator or the CPA calculator.
What this calculator does not tell you
- Returns and refunds. Enter sales after refunds.
- Taxes. Sales tax or VAT you collect is not yours; leave it out of sales. Income tax comes after this profit.
- Other card types. The fees use the online standard card rate of your country; premium and international cards cost more. The Shopify fee calculator lists the rates of every country.
By Bart Ziem, Adeagle · Shopify fees: Shopify's pricing page of each country, checked November 2026 · Median order value: a sample of 297 stores, 2025–2026 orders · Examples, not promises: your result depends on your products and prices