In short
- Conversion rate = orders ÷ sessions × 100. 40 orders from 4,000 sessions is 1%.
- The average Shopify store converts about 1.4%; the top 20% pass 3.2% and the top 10% pass 4.7%.
- Half a point is worth more than it looks: at 4,000 sessions and a $60 order, going from 1% to 1.5% adds $1,200 in sales a month from the same visitors.
How to use the conversion rate calculator
- Find conversion rate: enter your sessions and orders for the same period. In Shopify, open Analytics › Reports and filter sessions to human visits.
- What a higher rate is worth: enter your rate now, a target and your average order. You see the extra orders and sales from the same visitors.
- Find visitors needed: enter the orders you want and your rate - useful before you set an ad budget. Copy the link to keep any result.
How to calculate conversion rate
40 ÷ 4,000 × 100 = 1%. One visit in a hundred ends in an order.
Shopify's own figure divides sessions that completed checkout by all sessions, so it can differ a little from orders ÷ sessions: a session with two orders counts once, and orders without a visit - draft orders, point of sale - are not in it. Take both numbers from the same days, and use human sessions only: bots add sessions that never buy and pull the rate down.
What is a good conversion rate for a Shopify store?
| Average Shopify store | Strong store | |
|---|---|---|
| All sessions | 1.4% | 3.2%+ (top 20%), 4.7%+ (top 10%) |
| Phones | ~1.2% | - |
| Desktops | ~1.9% | - |
Littledata Shopify benchmark, via Nudgify.
The average hides a lot. A store that sells $15 refills converts far higher than one that sells $900 sofas, and visits from email convert several times better than visits from cold social ads. Use the benchmark to see if you are far off - then compare your store with its own last month. Our guide to increasing your Shopify conversion rate explains what moves the number and what doesn't.
Find where your store loses buyers
A conversion rate is three steps multiplied together: visits that add to cart, carts that reach checkout, checkouts that become orders. Shopify's Conversion rate breakdown report shows all three. Type its four numbers here, and the leak finder compares each step with a typical store:
Biggest leak: Visit → add to cart. At a typical rate there, the same visitors would give about 32 more orders. How to fix it
Start with the lowest bar. A fix further down the funnel does little while a step above it leaks - a perfect checkout can't help visitors who never add to cart. Each "How to fix it" link opens the matching section of the guide.
What a higher conversion rate is worth
The same store - 4,000 sessions a month and a $60 average order - at four conversion rates:
| Conversion rate | Orders a month | Sales a month | Sales a year |
|---|---|---|---|
| 1.0% | 40 | $2,400 | $28,800 |
| 1.4% | 56 | $3,360 | $40,320 |
| 2.0% | 80 | $4,800 | $57,600 |
| 3.2% | 128 | $7,680 | $92,160 |
Nothing else changed: not the traffic, not the ad budget. That is why a better conversion rate also makes every ad cheaper per order.
How to raise your conversion rate
- The right visitors. Traffic that doesn't want your product can't be fixed on the page.
- Fast pages on phones. Most visits come from a phone, often on mobile data.
- Product pages that answer every question - photos, sizes, materials, delivery and returns.
- Reviews and other proof that real people bought.
- The total price shown early, and a short checkout with guest checkout and one-tap payment.
- A second chance for visitors who leave: email and retargeting.
Many buyers need more than one visit. In a sample of 112 Shopify stores - apparel, home & garden, car parts, food, pet supplies, health & beauty and electronics among them - 43% of orders came after two or more visits, from Shopify's own record of each order's visits (January-September 2026). Retargeting brings those visitors back: on Adeagle, retargeting ads are clicked 6 to 12 times more often than other ads.
Read the full conversion rate guide →Conversion rate and your ads
Your conversion rate decides what an order costs in ads: cost per order = cost per click ÷ conversion rate. At $0.30 per visitor and a 1.5% rate, one order costs $20; at 3% it costs $10. Plan it with the CPA calculator, and check the most you can pay per visitor with the CPC calculator. To prove that a change raised the rate, test it with the A/B test calculator.
What this calculator does not tell you
- Why visitors leave. The numbers show where; session recordings and short surveys show why.
- Profit. A discount can lift the rate and still lose money - watch sales per visitor too.
- Small numbers. At a few hundred sessions a rate jumps around from week to week. Read a month, not a day.
By Bart Ziem, Adeagle · Formula: standard definition, as in Shopify Analytics · Benchmarks: Littledata Shopify conversion benchmark, via Nudgify; funnel marks from published benchmarks (an add-to-cart rate of about 6%, about 70% of carts abandoned) · Visits per order: Adeagle, a sample of 112 stores, January-September 2026 · Examples, not promises