In short
- CPC = ad spend ÷ clicks. $79 for 600 clicks is $0.13 per visitor.
- The most you can pay per click = profit per order × conversion rate. $30 profit at a 2% rate: $0.60.
- Typical CPCs: search ads about $1.16, social ads $0.70–$0.87, Adeagle $0.13 on Essential.
How to use the CPC calculator
- Pick what you want to find: your CPC, the visitors a budget buys, the budget for the visitors you want, or the most you can pay per click.
- Enter the two numbers you know from your ad report or your plan.
- Read the comparison with other kinds of ads, and copy the link to keep the result.
How to calculate CPC
$79 ÷ 600 = $0.13 per visitor.
1,000 visitors at $0.30 need a budget of $300.
The most you can pay per click
$30 × 2% = $0.60. Pay more per click and each sale costs more than it earns.
Choose "Find the most I can pay" in the calculator above: it works this out from one order and shows which kinds of ads fit under your limit. Profit per order is the order value minus product cost, shipping and fees. Conversion rate is the share of visitors who buy; your store's analytics shows it. The CPA calculator does the same sum per order.
What is a good CPC?
A good CPC is well below your break-even CPC. As a guide, here is what one visitor costs in different kinds of ads:
| Kind of ad | Typical CPC |
|---|---|
| Search ads (ecommerce) | $1.16 |
| Social ads (Facebook, Instagram) | $0.70–$0.87 |
| Display ads on websites, Adeagle | $0.13–$0.30 |
About $0.13 per visitor on the Essential plan, and $0.30 across all plans, in August and September 2026 - what stores paid divided by the visits their ads brought, counting only real visitors. At $0.13, $100 buys about 769 visitors.
See the plans →How to lower your CPC
- Raise your CTR. More clicks from the same views make each click cheaper - see the CTR calculator.
- Buy cheaper views. Display ads on websites - like the product ads Adeagle shows on other Shopify stores, blogs and apps - cost a fraction per view of social or search ads. See the CPM calculator.
- Use retargeting: show shoppers the products they already viewed. They click far more often, so you pay less per visit.
- Drop products nobody clicks. They take views from the ones that sell.
What this calculator does not tell you
- Whether visitors buy. A cheap click that never buys is still waste - see the ROAS calculator.
- Visitor quality. Visitors from search are often ready to buy; visitors from display ads often come back later.
- Fake clicks. Check that the visits in your store's analytics match the clicks in your ad report.
By Bart Ziem, Adeagle · Formulas: standard definitions used by every ad platform · Adeagle CPC: what stores paid ÷ visits from real visitors, Aug–Sep 2026 · Other channels: published 2025 ecommerce benchmarks (MHI Growth Engine, 1,247 ad accounts; Ryze AI), shown as ranges because sources differ