In short
- CTR = clicks ÷ impressions × 100. 87 clicks from 30,000 views is a 0.29% CTR.
- A good CTR depends on the kind of ad: search ads about 4.10%, social ads 1.71%–2.39%, display ads on websites 0.29% on Adeagle.
- Display ads are judged by cost per visitor and sales, not CTR alone - a view costs a fraction of a search ad.
How to use the CTR calculator
- Pick what you want to find: your CTR, the clicks to expect, or the impressions you need for a number of clicks.
- Enter the two numbers you know from your ad report.
- Read the comparison with other kinds of ads, and copy the link to keep the result.
How to calculate CTR
87 ÷ 30,000 × 100 = 0.29% - about 3 of every 1,000 people who saw the ad clicked it.
For 100 visits at a 0.3% CTR you need 100 ÷ 0.3 × 100 = 33,333 impressions.
What is a good CTR?
A good CTR is one above the usual for the same kind of ad. People click a search ad because they just searched for the thing; they click a display ad while reading something else.
| Kind of ad | Typical CTR |
|---|---|
| Search ads (ecommerce) | 4.10% |
| Social ads (Facebook, Instagram) | 1.71%–2.39% |
| Display ads on websites, Adeagle | 0.29% |
CTR by product category
What shoppers clicked on Adeagle's product ads in August and September 2026, by the category of the products advertised. Each category has at least 15 stores; only clicks from real visitors count.
| Category | CTR |
|---|---|
| Apparel | 0.34% |
| Vehicles & parts | 0.33% |
| Toys & games | 0.32% |
| Electronics | 0.27% |
| Food & beverages | 0.21% |
| Health & beauty | 0.19% |
| Home & garden | 0.17% |
| Animals & pet supplies | 0.16% |
| Sporting goods | 0.07% |
0.29% across a sample of 6.07 million impressions of product ads in August and September 2026, counting only clicks from real visitors - automated clicks are removed before we count. Retargeting ads - shown to shoppers who already viewed the product - are clicked 6 to 12 times more often than other ads.
See what one visitor costs →How to raise your CTR
- Use retargeting: show products to people who already viewed them. It is the biggest lever we see.
- Use one clear product photo on a plain background, and show the price.
- Pick products that sell already. Best sellers get clicked; your newest product may not.
- Match the place. Pet products on pet blogs, car parts on car forums.
What this calculator does not tell you
- What a click costs. A high CTR on expensive views can still mean expensive visitors - see the CPC calculator.
- Whether visitors buy. The CPA calculator and the ROAS calculator take it to the sale.
- Fake clicks. A CTR far above the usual may be automated clicks, not interest.
By Bart Ziem, Adeagle · Formulas: standard definitions used by every ad platform · Adeagle CTR: product ads, Aug 1 – Sep 26 2026, 6.07M impressions, clicks from real visitors only · Other channels: published 2025 ecommerce benchmarks (Triple Whale; MHI Growth Engine, 1,247 ad accounts; Ryze AI), shown as ranges because sources differ