160×600 ad size: the wide skyscraper.

Down the side of desktop pages, next to articles and in forum sidebars; some stay visible while the reader scrolls. Below: four real Adeagle ads in 160×600 - click one to land on the product, the way a shopper would.

Free · real ads · our own data · reviewed October 2026

160×600 banner ad example: several products with prices from a Shopify store (Silk Summer Top)
Several products with prices160×600 · opens the product in our demo store
160×600 banner ad example: several products from a Shopify store (Silk Summer Top)
Several products160×600 · opens the product in our demo store
160×600 banner ad example: one product with its price from a Shopify store (Silk Summer Top)
One product with its price160×600 · opens the product in our demo store
160×600 banner ad example: one product from a Shopify store (Silk Summer Top)
One product160×600 · opens the product in our demo store

160×600 at a glance

Size
160 × 600 pixels, portrait
Names
Wide skyscraper, skyscraper
Google Ads name
Wide skyscraper
Screens
Desktop
File size
up to 150 KB (JPG, PNG, GIF)
In an Adeagle ad
4 products in a grid, or one product with its name
Share of impressions
0.3% in our network
Click rate
2.10% - 3.8× the average banner

When to use the 160×600

Good for: Tall tiles suit portrait product photos - apparel, bottles, furniture.

Watch out: Fewer sites keep a side column than ten years ago, so this size has less space to show in.

Design tips for 160×600 ads

  • Four products stacked: portrait photos fill the 152×137 tiles without empty edges.
  • Put the most clicked product first - it sits at eye level when the page opens.
  • Keep the file under 150 KB and export it at exactly 160×600; design at 320×1200 so it stays sharp on phones.
  • Show a price - across all sizes, ads with prices got more clicks than the same ads without.

How the 160×600 performs in our network

What we see on Adeagle
160×600 against the average banner
160×600 wide skyscraper2.10%
Average banner0.56%
300×250 medium rectangle0.60%
728×90 leaderboard0.56%
Click rate = counted clicks ÷ banner impressions, August 1 to September 26, 2026; 2,201,475 impressions of Shopify product ads in all sizes. 160×600 ranks 2 of 15 sizes by click rate and carried 0.3% of the impressions.

Sizes to run with the 160×600

One size never covers every slot. These fit the same screens:

Or see all 15 standard ad sizes drawn to scale. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.

Sources: Adeagle network data (August 1 to September 26, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.

More Banner ad sizes and design tools

All banner sizes on one page, and what their clicks are worth.

Impressions10,000
Clicks80
click-through rate0.8%

CTR calculator

Your click-through rate, and how it compares with a typical small store.

↳ Do shoppers click my ads?
your-store.com/products/winter-jacket
Winter jacket$89Shop now
Winter jacket · $89Shop
Winter jacket$89

Your product as an ad

Coming soon

Paste a product link and see it as ads in every size - the way Adeagle shows it.

↳ How does my product look as an ad?

Questions about the 160×600 ad size

A 160×600 ad is called the wide skyscraper (also skyscraper). Google Ads lists it as "Wide skyscraper".

Down the side of desktop pages, next to articles and in forum sidebars; some stay visible while the reader scrolls.

150 KB per image in Google Ads, as a JPG, PNG or GIF; most other networks use the same limit. Design at 2× (320×1200) for sharp phone screens and export at 160×600.

Adeagle shows 4 products in a grid, or one product with its name in this size, each with its price if you choose.

Tall tiles suit portrait product photos - apparel, bottles, furniture. In our network it got a 2.10% click rate - 3.8× the average banner (0.56%) - and was 0.3% of all banner impressions.

Want another tool? Tell us which one: [email protected]