728×90 at a glance
- Size
- 728 × 90 pixels, landscape
- Names
- Leaderboard, horizontal banner
- Google Ads name
- Leaderboard
- Screens
- Desktop
- File size
- up to 150 KB (JPG, PNG, GIF)
- In an Adeagle ad
- 8 products in a grid, or one product with its name
- Share of impressions
- 6.7% in our network
- Click rate
- 0.56% - about the average banner
When to use the 728×90
Good for: Wide enough for eight products in a row - a small shop window across the top of the page.
Watch out: Phones never see it: sites switch to a 320×50 or 320×100 banner on small screens, so pair it with a mobile size.
Design tips for 728×90 ads
- Eight small tiles: photos with one clear object on a light background read best at 83×62 pixels.
- Prices fit, names do not - the product photo has to say what it is.
- The store name and the button run along the bottom; leave the top of each photo uncluttered.
- Keep the file under 150 KB and export it at exactly 728×90; design at 1456×180 so it stays sharp on phones.
- Show a price - across all sizes, ads with prices got more clicks than the same ads without.
How the 728×90 performs in our network
What we see on Adeagle
728×90 against the average banner
Sizes to run with the 728×90
One size never covers every slot. These fit the same screens:
- 300×250 medium rectangle - desktop and phone, 0.60% click rate.
- 468×60 full banner - desktop, 0.57% click rate.
- 200×200 small square - desktop and phone, 0.50% click rate.
- 250×250 square - desktop and phone, 1.81% click rate.
Or see all 15 standard ad sizes drawn to scale. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.
Sources: Adeagle network data (August 1 to September 26, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.