200×200 at a glance
- Size
- 200 × 200 pixels, square
- Names
- Small square
- Google Ads name
- Small square
- Screens
- Desktop and phone
- File size
- up to 150 KB (JPG, PNG, GIF)
- In an Adeagle ad
- 4 products in a grid, or one product with its name
- Share of impressions
- 3.5% in our network
- Click rate
- 0.50% - about the average banner
When to use the 200×200
Good for: Fits sites where nothing bigger fits; four small products.
Watch out: Tiles are 92×82 pixels - prices are small.
Design tips for 200×200 ads
- Use the clearest photos you have; detail disappears at this size.
- Keep the file under 150 KB and export it at exactly 200×200; design at 400×400 so it stays sharp on phones.
- Show a price - across all sizes, ads with prices got more clicks than the same ads without.
How the 200×200 performs in our network
What we see on Adeagle
200×200 against the average banner
Sizes to run with the 200×200
One size never covers every slot. These fit the same screens:
- 320×50 mobile leaderboard - phones and apps, 0.33% click rate.
- 300×250 medium rectangle - desktop and phone, 0.60% click rate.
- 300×50 mobile banner - phones and apps, 0.51% click rate.
- 728×90 leaderboard - desktop, 0.56% click rate.
Or see all 15 standard ad sizes drawn to scale. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.
Sources: Adeagle network data (August 1 to September 26, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.