250×250 at a glance
- Size
- 250 × 250 pixels, square
- Names
- Square
- Google Ads name
- Square
- Screens
- Desktop and phone
- File size
- up to 150 KB (JPG, PNG, GIF)
- In an Adeagle ad
- 4 products in a grid, or one product with its name
- Share of impressions
- 1.4% in our network
- Click rate
- 1.81% - 3.2× the average banner
When to use the 250×250
Good for: Four products in a square grid; works on desktop and phone.
Watch out: Smaller than 300×250, so prices and photos are a little tighter.
Design tips for 250×250 ads
- Square product photos fit the 117×107 tiles without cropping.
- Keep the file under 150 KB and export it at exactly 250×250; design at 500×500 so it stays sharp on phones.
- Show a price - across all sizes, ads with prices got more clicks than the same ads without.
How the 250×250 performs in our network
What we see on Adeagle
250×250 against the average banner
Sizes to run with the 250×250
One size never covers every slot. These fit the same screens:
- 320×50 mobile leaderboard - phones and apps, 0.33% click rate.
- 300×250 medium rectangle - desktop and phone, 0.60% click rate.
- 300×50 mobile banner - phones and apps, 0.51% click rate.
- 728×90 leaderboard - desktop, 0.56% click rate.
Or see all 15 standard ad sizes drawn to scale. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.
Sources: Adeagle network data (August 1 to September 26, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.