Getting started with Adeagle

Adeagle puts your products in front of shoppers who are already shopping: in other Shopify stores, on websites and blogs about what you sell, in communities and in mobile apps. This guide takes you from installing the app to a live campaign, and tells you what to expect in the first weeks.

1. Install Adeagle

Open Adeagle in the Shopify App Store and click Install. Shopify shows the permissions Adeagle needs — your products and collections, to build your ads, and your orders, to show the sales your ads bring. Approve them and Adeagle opens inside your Shopify admin.

2. The onboarding: six short screens

The first time you open Adeagle, a short onboarding walks you through everything. You can Skip setup at the top right at any time.

Screen 1 — Welcome. Where your ads will appear: partner stores, relevant websites, communities and mobile apps.

Screen 2 — Enable Adeagle in your store. One button opens your theme editor with the Adeagle app embed already switched on — you only click Save. The embed lets Adeagle see which products shoppers view, add to cart and buy, so it can optimize your ads, bring back visitors who did not buy, and count your sales. You can also choose Do it later; Adeagle reminds you.

Screen 3 — Your goal. Scale my store, More sales, More store visitors or Brand awareness.

Screen 4 — Where is your store today? Your monthly orders, your monthly visitors, the ad channels you have used, the monthly ad budget you have in mind, and how you heard about Adeagle. Rough answers are fine.

Screen 5 — Your growth plan. From your answers, Adeagle recommends a plan and a budget, and shows what to expect and when:

• Days 1–3 — your ads go live: first impressions and first visitors.
• Weeks 1–3 — the learning phase: Adeagle tests placements and audiences. Do not judge results yet.
• Weeks 3–5 — first conversions become realistic. Retargeting needs a pool of visitors first.
• Week 5 and later — optimization compounds. This is when to judge performance.

The learning phase can also take a little longer — up to five weeks, depending on your traffic and budget. Your first weeks with Adeagle explains each stage, what you can do in it and what needs time.

Screen 6 — Pick your plan. The recommended plan is marked, and every plan is on the page. On a paid plan, the price is your monthly ad budget; Shopify asks you to approve the charge. The free Standard plan is an ad exchange — your store shows partner ads, and your products appear in partner stores in return. More in Select Plan and on the pricing page.

3. Your first steps checklist

After the onboarding, the Dashboard shows a checklist of the steps that matter most — finish the onboarding, enable Adeagle in your theme, choose a plan, create your first campaign, get your first impressions, create a second campaign and optimize your budgets. Each completed step earns you 1,000 free ad impressions.

4. Create your first campaign

Click New Campaign on the Dashboard or in Campaigns. The wizard has four steps: pick the products, choose who should see them, set the campaign’s budget, and choose the countries. It takes a few minutes — Create your first campaign walks through every screen.

5. A quick tour of the app

The menu on the left has three groups:

• Measure — Dashboard (all your results), Click Analytics (every click and your most-clicked products) and Traffic Sources (the websites and apps that send visitors).
• Run — Campaigns (your campaigns and their budgets), Ads (every banner format) and Product Feeds (your products in the ads).
• Set up — Settings and Select Plan.

6. Your first weeks

The first three to five weeks are a learning phase: Adeagle tests where your ads work, and your retargeting audience fills with visitors. Do not judge the results yet — but use the time:

• Days 1-3: impressions and first clicks on the Dashboard. No impressions after two days? Check that the campaign is Active and that Adeagle is enabled in your theme.
• Week 1: create two or three more campaigns — the same collection with other page categories and interests, or other collections (bestsellers, new arrivals, sale) with the same targeting — so you have something to compare.
• Week 2: in Product Feeds and Ads, find the products and formats that few people click, and give them a better photo, a clearer title or a lower priority. Check in Traffic Sources that the sites fit what you sell.
• Week 3: compare clicks, orders and ROAS in Campaigns and move budget toward what works — and to retargeting, once it has an audience.
• Week 5 on: judge on four weeks of numbers, and scale what sells.

Behind all of it is traffic: at an average conversion rate, about 100 visitors a day from all your channels bring orders on most days. Your first weeks with Adeagle is the full plan, week by week, with data from Shopify stores.

Questions? The Help Center explains every screen, and [email protected] answers the rest.