Marketing
Practical marketing for small Shopify stores: where traffic comes from, what each channel costs in time and money, and which ads bring buyers back. Written from what we see running an ad network for thousands of stores.
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MarketingWhat is a good ROAS? Benchmarks for Shopify stores (2026)
A good ROAS is any ROAS above your break-even line. Find yours from your margin, see 2026 benchmarks for Meta and Google Ads, and why reports disagree.
11 min read#roas #advertising -
MarketingBlack Friday marketing strategy 2026: don't leave it all to Meta
A Black Friday marketing plan for Shopify stores that doesn't depend on Meta - TikTok slideshows, AI video, email, SEO, affiliates, Google deals and retargeting.
19 min read#marketing #advertising -
MarketingRetargeting vs remarketing: what a small Shopify store needs
Retargeting shows ads to past visitors; remarketing reaches them by email or SMS. What each costs, which to set up first, and how to measure it honestly.
11 min read#advertising #targeting -
MarketingDropshipping ads: where to advertise a dropshipping store in 2026
How to advertise a dropshipping store: what you can pay per visitor, what each ad channel costs, when to stop a test and how to bring back shoppers who left.
12 min read#advertising #sales-growth -
MarketingMeta ads not converting? What changed in 2026 and what to do now
Meta ads bring clicks and add-to-carts but no sales? What changed in 2026, how to find the real cause, and why a second channel helps close the sale.
17 min read#advertising #social-media -
MarketingHow to advertise your Shopify store
A practical guide to advertising a Shopify store - know your audience, pick channels, set a budget, and measure what works - with what each channel costs.
8 min read#advertising #marketing -
MarketingFacebook and Google Ads alternatives for Shopify stores (2026)
Facebook or Google Ads too expensive? 12 alternatives for Shopify stores - what a visitor costs on each, the minimum to start, and the mix that fits your budget.
22 min read#advertising #comparisons -
MarketingPromoting your Shopify store: a complete guide
Ways to promote a Shopify store - social media, SEO, email, content, influencers and ad networks - with what each one takes and the results you can expect.
10 min read#advertising #campaigns