Bart Ziem
Founder of Adeagle. Bart Ziem founded Adeagle in 2020 to give small Shopify stores the kind of advertising big brands buy. He writes about advertising and growth for Shopify merchants.
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MarketingWhat is a good ROAS? Benchmarks for Shopify stores (2026)
A good ROAS is any ROAS above your break-even line. Find yours from your margin, see 2026 benchmarks for Meta and Google Ads, and why reports disagree.
11 min read#roas #advertising -
MarketingBlack Friday marketing strategy 2026: don't leave it all to Meta
A Black Friday marketing plan for Shopify stores that doesn't depend on Meta - TikTok slideshows, AI video, email, SEO, affiliates, Google deals and retargeting.
19 min read#marketing #advertising -
MarketingRetargeting vs remarketing: what a small Shopify store needs
Retargeting shows ads to past visitors; remarketing reaches them by email or SMS. What each costs, which to set up first, and how to measure it honestly.
11 min read#advertising #targeting -
TutorialsYour first weeks with Adeagle: the learning phase, week by week
Your first weeks with Adeagle, week by week - what to set up, test and fix, what to leave to the learning phase, and how much traffic your sales need.
21 min read#campaigns #budgets -
MarketingDropshipping ads: where to advertise a dropshipping store in 2026
How to advertise a dropshipping store: what you can pay per visitor, what each ad channel costs, when to stop a test and how to bring back shoppers who left.
12 min read#advertising #sales-growth -
Store optimizationNo sales on Shopify? How to find the cause and fix it
No sales on your Shopify store? Find out if it's traffic, the wrong visitors, trust, checkout or the offer - and fix it with steps for every budget, from $0 up.
15 min read#sales-growth #traffic -
MarketingMeta ads not converting? What changed in 2026 and what to do now
Meta ads bring clicks and add-to-carts but no sales? What changed in 2026, how to find the real cause, and why a second channel helps close the sale.
17 min read#advertising #social-media -
MarketingHow to advertise your Shopify store
A practical guide to advertising a Shopify store - know your audience, pick channels, set a budget, and measure what works - with what each channel costs.
8 min read#advertising #marketing -
Store optimizationHow to increase your Shopify conversion rate (2026 guide)
Low Shopify conversion rate? Find where buyers drop off with analytics, session recordings and AI, then fix the 10 most common leaks and test what works.
36 min read#conversion-rate #sales-growth -
TutorialsCreate your first campaign
Create an Adeagle campaign in four steps - products, targeting, budget and countries - with what every field means and the tips that make a first campaign work.
4 min read#campaigns #targeting -
MarketingFacebook and Google Ads alternatives for Shopify stores (2026)
Facebook or Google Ads too expensive? 12 alternatives for Shopify stores - what a visitor costs on each, the minimum to start, and the mix that fits your budget.
22 min read#advertising #comparisons -
Shopify how-tosHow to change your Shopify store name and domain
Change your Shopify store name, your myshopify URL and your custom domain step by step, and what to check afterwards so customers and search engines follow.
4 min read#store-setup #seo -
MarketingPromoting your Shopify store: a complete guide
Ways to promote a Shopify store - social media, SEO, email, content, influencers and ad networks - with what each one takes and the results you can expect.
10 min read#advertising #campaigns -
Shopify how-tosHow to add products to your Shopify store: a simple guide
Add products to Shopify step by step - one at a time, in bulk with a CSV file, or from your phone - with the fields that make a product easy to find and to buy.
4 min read#product-feeds -
Shopify how-tosHow to add Products to Collections on Shopify
Add products to manual and automated collections in Shopify, step by step, and keep your Adeagle campaigns in sync when a collection gets new products.
3 min read#store-setup #product-feeds -
Shopify how-tosHow to remove “Powered by Shopify” from your store
Remove "Powered by Shopify" from your store footer in two minutes - through the theme editor, or the theme code if the text stays. Plus the password page.
3 min read#store-setup -
TutorialsGetting started with Adeagle
New to Adeagle? Install the app, answer a few onboarding questions, choose a plan and launch your first campaign - then know what to do in your first weeks.
4 min read#campaigns #targeting