Every campaign now gets its own budget 💸

This is the biggest update we’ve ever shipped to Adeagle. Your campaigns no longer share one pot of money — each one now has its own ad budget that you control. Plus you get two new metrics that tell you what’s actually working, and we rebuilt our plans from the ground up. Here’s everything, in plain English.

The big idea: you decide where your money goes 🎛️

Until now, all your campaigns pulled from a single shared budget. That was simple, but it had one annoying limitation: you couldn’t really tell Adeagle “put more money behind this campaign and less behind that one.” The system spread things around and you mostly had to trust it.

That’s over. Now every campaign has its own budget.

So when a campaign is crushing it, you give it more. When one is warming the bench, you dial it down. When you launch something new for a seasonal push, you can pour budget into it for a month and pull it back after. Doubling down on what works is now, quite literally, a slider.

Here’s the part we’re proud of: your full budget is always working. There’s no money sitting idle, no leftover you forgot to assign. Whatever you’re paying each month gets fully deployed across your campaigns, every day. We’ll come back to how that works, but keep it in mind — it’s the quiet magic underneath all of this.

Auto or Manual — you choose per campaign

Every campaign runs in one of two modes, and you can mix and match however you like:

The moment you drag a campaign’s budget yourself, it becomes Manual (we call it “pinned”). Everything else automatically rebalances around it. Want it back on autopilot? One click sets it to Auto again and it rejoins the float.

And because your budget is a hard cap — not a suggestion — you can never accidentally overspend. If you try to pin more than you have, we’ll simply tell you you’ve hit your monthly budget and offer to bump it up. No surprise charges, ever.

Meet the Edit Budgets view ✏️

We built a dedicated screen for all of this, right inside your Campaigns section. Hit Edit Budgets and your campaigns table transforms into a simple budgeting view:

• One slider per campaign — drag to set how much each one gets, in relation to all the others.
• A live pool meter at the top that fills up as you allocate, so you can see your whole budget split at a glance.
• A choice between splitting your Auto campaigns evenly or by performance.

Drag things around until it looks right, hit Save, and you’re back to your normal campaigns table. That’s the whole workflow. If you ever leave money unassigned, we’ll nudge you with a one-click “spread it across your campaigns” fix so nothing goes to waste.

Two new metrics: Ad Spend and ROAS 📊

New budgets are only half the story. The other half is finally being able to see what those budgets are earning you.

Your dashboard and your campaigns table now show two numbers we’ve never surfaced before:

You’ll find both in two places:

• In your Dashboard, for the big-picture view of your whole account.
• In your Campaigns section, broken down campaign by campaign — so you can instantly spot your winners and your money-pits.

Put those two things together — per-campaign ROAS and per-campaign budget control — and you’ve got a proper feedback loop for the first time. See which campaign has the best ROAS, give it more budget, watch it grow. That’s the whole game.

Bonus: campaigns can now target their own countries 🌍

A smaller change that came along for the ride, but a good one: country targeting used to be set once for your whole account. Now it lives on each individual campaign. So your winter jackets no longer have to advertise in Miami, and your summer campaign can skip the southern hemisphere. Set it per campaign, right where it belongs.

New plans, built around your goal 🧭

We rebuilt our plans too — and this is the part we’re most excited about, because it fixes something that always bugged us.

Here’s the big shift: the price you pick is your ad budget. One number. No separate “platform fee,” no “your $100 actually buys $70 of ads” nonsense. You choose your monthly budget with a slider, and that’s exactly what you pay — all of it goes to work getting you in front of shoppers.

And instead of a wall of feature checkboxes, each plan is now built around what you’re actually trying to do:

When you pick a plan, you’ll get a slider to set your exact monthly budget within that plan’s range. As you drag it, we show you a live estimate of the impressions you can expect — so you always know what your money buys before you commit. And the price is right there on the confirm button, so there are never any surprises.

One nice detail worth calling out: retargeting now starts at the Professional plan (it used to be reserved for higher tiers). Bringing back shoppers who already visited your store is one of the highest-ROI things you can do, and now far more of you can use it.

How to get started

Everything’s already live in your account — there’s nothing to install or turn on. To dive in:

1. Open Adeagle and head to your Campaigns section.
2. Hit Edit Budgets to see your budget split across campaigns, and adjust to taste.
3. Check your Dashboard for your new Ad Spend and ROAS numbers.
4. Want to change your overall budget or plan? It’s all in the Select Plan section.

This is the update we’ve wanted to ship for a long time. Real control over your ad money, honest numbers about what it’s earning, and plans that actually make sense. Go have a play with it — and as always, if you’ve got questions or ideas, we’re one reply away.