At Adeagle, we’re always looking for ways to improve ad performance for our users. One challenge we noticed? The way most ad networks handle blacklists.
The Problem: Blacklists Are Static, but the Internet Isn’t
Ad networks typically blacklist websites and apps that have low click-through rates (CTR) or poor conversion performance. That makes sense—after all, you don’t want to waste impressions on underperforming placements.
But here’s the problem:
Most networks blacklist these sites permanently.
That’s a mistake.
Why? Because performance changes over time. A site with low CTR today might start driving great results next month. But if it’s stuck on a static blacklist, it never gets another chance.
We decided to fix that.
The Solution: A Dynamic, Performance-Based Blacklist
Instead of assuming that once bad means always bad, we built a system that automatically reevaluates blacklisted sites and apps—bringing high-performers back into the ad network.
Here’s how it works:
- Every week, the system scans all blacklisted domains and app bundles from the last 3 months.
- If any of them now have a strong CTR, they’re removed from the blacklist and reintroduced.
- To prevent the blacklist from becoming stale, 20 random blacklisted sites/apps are also reactivated—giving unexpected high-performers a second chance.
- Only domains and apps with at least 1,000 impressions are considered, ensuring the data is statistically meaningful.
Why This Matters for Adeagle Users
Most networks operate under the assumption that bad traffic is always bad. But we know better:
✅ Traffic changes – A publisher’s audience, content, or ad placement strategy can evolve. ✅ Algorithms shift – Platforms like Google and Facebook, but also other publishers from the Open Internet regularly adjust their ranking systems, impacting ad visibility. ✅ Context matters– Sometimes a site just needs the right campaign to shine.
By keeping the blacklist dynamic, Adeagle ensures stores get the best possible ad placements—leading to more clicks, more conversions, and ultimately more revenue.
The Impact
We launched this system today, and already, 137 websites and apps have been reintroduced into the network.
This means:
- More high-quality traffic for Adeagle users
- A constantly improving ad network
- Less wasted potential on prematurely blacklisted placements
What’s Next?
We’ll monitor how this impacts overall ad performance over the next few weeks and continue refining the system.
Our goal is simple: make Adeagle’s ad network as efficient, data-driven, and high-performing as possible. And this is just one of many optimizations we’re working on.
Stay tuned for more updates!
If you’re running ads with Adeagle, let us know what you think! Have you noticed any improvements? We’d love to hear your feedback.
