We refreshed the campaign categories increasing their number to 30. With the improved granularization of campaign categories, you will be able to target your potential customers even better. Now, the list of categories looks as follows:

– Arts & Entertainment,
– Baby Products,
– Books & Literature,
– Business & Marketing,
– Cars, Vehicles & Accessories,
– Clothing & Accessories,
– Comics & Animation,
– Computers & Hardware,
– Cosmetics & Body Care,
– Education,
– Electronics,
– Eyewear,
– Fitness,
– Food & Beverages,
– Footwear,
– Games,
– Gems & Jewelry,
– Gifts& Special Event Items,
– Handbags & Purses,
– Hobbies & Leisure,
– Home & Garden,
– Home Furnishings,
– Music & Audio,
– Online Communities,
– Pets,
– Products For Adults Only,
– Sports & Outdoor,
– Toys,
– Travel & Accessories,
– Other.

Remember that choosing the right campaign category helps to show the ads of your products on the right websites. We feel that this ontology of categories better reflects the businesses of our users and thus will enable us to target your ads even better.

On top of that, we’ve added a totally new feature that enables each campaign to be targeted based on the customers’ interests. When creating a campaign you’ve always needed to choose the campaign category, but now you can also choose what kind of users you would like to target. For example, if you sell vintage clothes you can choose ‘Clothing & Accessories’ as your campaign category, but also target people interested in ‘Art & Theater’, ‘Books’, ‘Shopping’ and ‘Fashion’ to even better narrow your audience. Within each campaign you can now target people interested in:

– Art & Theater,
– Banking & Finance,
– Bargain Hunting,
– Beauty & Wellness,
– Books,
– Cars & Vehicles,
– Comics & Animation,
– Do It Yourself,
– Fashion,
– Food & Dining,
– Gaming,
– Green Living,
– Health & Fitness,
– Home Decor,
– Live Events,
– Luxury Shopping,
– Media & Entertainment,
– Movies,
– Music,
– News & Politics,
– Nightlife,
– Outdoor,
– Pets,
– Shopping,
– Sports,
– Technology,
– Traveling.

Apart from this, each campaign can now be edited, so you can also update your old campaigns to take advantage of new categories and interest-based targeting. If you want to give it a try, head to your Campaigns section and check it out!