Banner ad examples: 60 real ads, and what gets clicked.

Real banner ads in all 15 standard sizes, in the four kinds shoppers see - with the click rate each kind got across 1.7 million impressions in our network. Click an ad to land on its product.

Free · no sign-up · our numbers to October 2026

Several products with prices · 0.44% click rate

Strips

320×48 banner ad example: several products with prices from a Shopify store (Zipped Jacket)
320×48Phones and apps
300×50 banner ad example: several products with prices from a Shopify store (Yellow Wool Jumper)
300×50Phones and apps
320×50 banner ad example: several products with prices from a Shopify store (Navy Sports Jacket)
320×50Phones and apps
468×60 banner ad example: several products with prices from a Shopify store (Floral White Top)
468×60Desktop
728×90 banner ad example: several products with prices from a Shopify store (Classic Leather Jacket)
728×90Desktop
320×100 banner ad example: several products with prices from a Shopify store (Blue Silk Tuxedo)
320×100Phones and apps

Rectangles and squares

180×150 banner ad example: several products with prices from a Shopify store (Red Sports Tee)
180×150Desktop
200×200 banner ad example: several products with prices from a Shopify store (Long Sleeve Cotton Top)
200×200Desktop and phone
250×250 banner ad example: several products with prices from a Shopify store (Dark Denim Top)
250×250Desktop and phone
300×250 banner ad example: several products with prices from a Shopify store (Ocean Blue Shirt)
300×250Desktop and phone
250×300 banner ad example: several products with prices from a Shopify store (Olive Green Jacket)
250×300Desktop and phone
480×320 banner ad example: several products with prices from a Shopify store (Striped Skirt and Top)
480×320Phones and apps

Tall and full-screen

320×480 banner ad example: several products with prices from a Shopify store (Chequered Red Shirt)
320×480Phones and apps
160×600 banner ad example: several products with prices from a Shopify store (Silk Summer Top)
160×600Desktop
300×600 banner ad example: several products with prices from a Shopify store (Classic Varsity Top)
300×600Desktop

Several products · 0.42% click rate

Strips

320×48 banner ad example: several products from a Shopify store (Zipped Jacket)
320×48Phones and apps
300×50 banner ad example: several products from a Shopify store (Yellow Wool Jumper)
300×50Phones and apps
320×50 banner ad example: several products from a Shopify store (Navy Sports Jacket)
320×50Phones and apps
468×60 banner ad example: several products from a Shopify store (Floral White Top)
468×60Desktop
728×90 banner ad example: several products from a Shopify store (Classic Leather Jacket)
728×90Desktop
320×100 banner ad example: several products from a Shopify store (Blue Silk Tuxedo)
320×100Phones and apps

Rectangles and squares

180×150 banner ad example: several products from a Shopify store (Red Sports Tee)
180×150Desktop
200×200 banner ad example: several products from a Shopify store (Long Sleeve Cotton Top)
200×200Desktop and phone
250×250 banner ad example: several products from a Shopify store (Dark Denim Top)
250×250Desktop and phone
300×250 banner ad example: several products from a Shopify store (Ocean Blue Shirt)
300×250Desktop and phone
250×300 banner ad example: several products from a Shopify store (Olive Green Jacket)
250×300Desktop and phone
480×320 banner ad example: several products from a Shopify store (Striped Skirt and Top)
480×320Phones and apps

Tall and full-screen

320×480 banner ad example: several products from a Shopify store (Chequered Red Shirt)
320×480Phones and apps
160×600 banner ad example: several products from a Shopify store (Silk Summer Top)
160×600Desktop
300×600 banner ad example: several products from a Shopify store (Classic Varsity Top)
300×600Desktop

One product with its price · 0.34% click rate

Strips

320×48 banner ad example: one product with its price from a Shopify store (Zipped Jacket)
320×48Phones and apps
300×50 banner ad example: one product with its price from a Shopify store (Yellow Wool Jumper)
300×50Phones and apps
320×50 banner ad example: one product with its price from a Shopify store (Navy Sports Jacket)
320×50Phones and apps
468×60 banner ad example: one product with its price from a Shopify store (Floral White Top)
468×60Desktop
728×90 banner ad example: one product with its price from a Shopify store (Classic Leather Jacket)
728×90Desktop
320×100 banner ad example: one product with its price from a Shopify store (Blue Silk Tuxedo)
320×100Phones and apps

Rectangles and squares

180×150 banner ad example: one product with its price from a Shopify store (Red Sports Tee)
180×150Desktop
200×200 banner ad example: one product with its price from a Shopify store (Long Sleeve Cotton Top)
200×200Desktop and phone
250×250 banner ad example: one product with its price from a Shopify store (Dark Denim Top)
250×250Desktop and phone
300×250 banner ad example: one product with its price from a Shopify store (Ocean Blue Shirt)
300×250Desktop and phone
250×300 banner ad example: one product with its price from a Shopify store (Olive Green Jacket)
250×300Desktop and phone
480×320 banner ad example: one product with its price from a Shopify store (Striped Skirt and Top)
480×320Phones and apps

Tall and full-screen

320×480 banner ad example: one product with its price from a Shopify store (Chequered Red Shirt)
320×480Phones and apps
160×600 banner ad example: one product with its price from a Shopify store (Silk Summer Top)
160×600Desktop
300×600 banner ad example: one product with its price from a Shopify store (Classic Varsity Top)
300×600Desktop

One product · 0.35% click rate

Strips

320×48 banner ad example: one product from a Shopify store (Zipped Jacket)
320×48Phones and apps
300×50 banner ad example: one product from a Shopify store (Yellow Wool Jumper)
300×50Phones and apps
320×50 banner ad example: one product from a Shopify store (Navy Sports Jacket)
320×50Phones and apps
468×60 banner ad example: one product from a Shopify store (Floral White Top)
468×60Desktop
728×90 banner ad example: one product from a Shopify store (Classic Leather Jacket)
728×90Desktop
320×100 banner ad example: one product from a Shopify store (Blue Silk Tuxedo)
320×100Phones and apps

Rectangles and squares

180×150 banner ad example: one product from a Shopify store (Red Sports Tee)
180×150Desktop
200×200 banner ad example: one product from a Shopify store (Long Sleeve Cotton Top)
200×200Desktop and phone
250×250 banner ad example: one product from a Shopify store (Dark Denim Top)
250×250Desktop and phone
300×250 banner ad example: one product from a Shopify store (Ocean Blue Shirt)
300×250Desktop and phone
250×300 banner ad example: one product from a Shopify store (Olive Green Jacket)
250×300Desktop and phone
480×320 banner ad example: one product from a Shopify store (Striped Skirt and Top)
480×320Phones and apps

Tall and full-screen

320×480 banner ad example: one product from a Shopify store (Chequered Red Shirt)
320×480Phones and apps
160×600 banner ad example: one product from a Shopify store (Silk Summer Top)
160×600Desktop
300×600 banner ad example: one product from a Shopify store (Classic Varsity Top)
300×600Desktop

In short

  • The best kind of ad: Several products with prices got 0.44% - 29% more clicks than one product with its price (0.34%).
  • A price: with it, one product got about as many clicks as without, and several products about as many clicks as without.
  • Several products: a grid got 20% more clicks than a single product.
  • Taller phone sizes: 320×100 got 1.62%, the thin 320×50 strip 0.18%.

What makes a banner ad work

  1. One product per photo, on a plain background. At 45×29 pixels - a tile of a 320×50 ad - a lifestyle photo turns into noise.
  2. The price in plain view. It answers the first question before the click, so the clicks that come are from people who accept it.
  3. Several products in the bigger sizes. A grid gives a shopper more chances to see something they want.
  4. The store name and a button. A shopper should know whose ad it is and that it can be clicked.
  5. A border or a background colour. White product photos on a white page melt into the content around them.
  6. Little text inside the image. Names are cut in small sizes; the photo and the price carry the ad.

The four kinds of banner ads

KindBest forClick rate
Several products, with pricesCatalogs with many products: retargeting, new collections0.44%
Several productsProducts where the price is not the selling point0.42%
One product, with its priceA best seller or an offer0.34%
One productA product that needs a big photo - furniture, art, jewelry0.35%

Click rate: counted clicks ÷ banner impressions in our network, September 1 to October 31, 2026; every kind ran in every size. More splits on the display ad CTR benchmarks page.

Examples by size

Each size has its own page with the four ads at full size, where it shows, its specs and its click rate:

320×50 · 300×250 · 728×90 · 300×50 · 468×60 · 480×320 · 200×200 · 250×250 · 320×48 · 250×300 · 300×600 · 320×100 · 180×150 · 320×480 · 160×600

Get banners like these

Every ad on this page was drawn by Adeagle from a product's photo, name and price - no design work. Install the app on your Shopify store and it makes these ads in every size for each of your products, keeps them up to date when a price changes, and shows them on websites and in apps that match what you sell.

More banners

Free toolStandard banner ad sizes

All 15 standard web banner sizes - 300×250, 728×90, 320×50 and more - with specs, real product ads in each and the click rate each one gets.

Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Questions about banner ads

A rectangle of a fixed size - 300×250, 728×90 or 320×50, for example - shown on a website or in an app, with a product photo, its name or price and the store name; a click opens the product. Every ad on this page is a real one, made from the products of our demo store.

A clear product photo on a plain background, the price in plain view, several products if the size has room, and the store name or a button. In our data: Several products with prices got 0.44% - 29% more clicks than one product with its price (0.34%).

The product, its price, the store name and something to click - a button or the whole ad. Leave out long text: at 320×50 a product name is often cut, so the photo and the price carry the message.

As many as the size fits clearly: one in small squares, four in 300×250, six in 320×50 and up to eight in 728×90 or full-screen ads. In our data, ads with several products got 20% more clicks than ads with one.

Yes, for reach and cheap visits. The average banner of a Shopify product got 0.37% of views clicked in our network - less than search ads, but at a fraction of the cost per visit. Retargeting banners bring back shoppers who already looked at a product.

Yes - each one opens the product it shows in our demo store, the way a shopper would land on your store from your ad.