468×60 ad size: the full banner

Also called banner · Google Ads: “Banner”

Desktopup to 6 products≤ 150 KBdesign at 936×120
0.45%click rate · 1.2× the average banner
3.7%of all banner views
#12of 15 sizes by clicks

CTR and views: a sample of our own data, September 1 to October 31, 2026. Updated monthly.

468 px60 px 468×60 banner ad example: several products with prices from a Shopify store (Floral White Top)
Real size · click the ad to open itJump to the specification ↓
All 15 sizes, drawn to scalepick another size ↓
Strips320x48300x50320x50468x60728x90320x100
Rectangles180x150200x200250x250300x250250x300480x320
Tall320x480160x600300x600

468×60 at a glance

Size
468 × 60 pixels, landscape
Names
Full banner, banner
Google Ads name
Banner
Screens
Desktop
File size
up to 150 KB (JPG, PNG, GIF)
In an Adeagle ad
6 products in a grid, or one product with its name
Share of impressions
3.7% in our network
Click rate
0.45% - 1.2× the average banner

How the 468×60 performs in our network

What we see on Adeagle
468×60 against the average banner
468×60 full banner0.45%
Average banner0.37%
300×250 medium rectangle0.46%
728×90 leaderboard0.33%
Click rate = counted clicks ÷ banner impressions, September 1 to October 31, 2026; 1,710,301 impressions of Shopify product ads in all sizes. 468×60 ranks 12 of 15 sizes by click rate and carried 3.7% of the impressions.

When to use the 468×60

✓ Good forWide and short - six products in a row, each with its price.
! Watch outAn older size; most new sites use 728×90 for the same spot.

Design tips for 468×60 ads

  1. Six tiles of 70×39 pixels: landscape photos fit better than portrait ones.
  2. Simple backgrounds keep the row readable.
  3. Keep the file under 150 KB and export it at exactly 468×60; design at 936×120 so it stays sharp on phones.
  4. Show a price - it answers the first question before the click.

Sizes to run with the 468×60

One size never covers every slot. These fit the same screens:

300×2500.46% click rate · desktop and phone728×900.33% click rate · desktop200×2000.80% click rate · desktop and phone250×2501.02% click rate · desktop and phone

Or see all 15 standard ad sizes on one page. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.

Sources: Adeagle network data (September 1 to October 31, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.

More banners

BannersBanner ad examples

60 real banner ads in every standard size, with what each kind gets clicked - click one to land on the product.

Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Questions about the 468×60 ad size

A 468×60 ad is called the full banner (also banner). Google Ads lists it as "Banner".

The classic desktop banner: tops of pages, forums and email newsletters on the web.

150 KB per image in Google Ads, as a JPG, PNG or GIF; most other networks use the same limit. Design at 2× (936×120) for sharp phone screens and export at 468×60.

Adeagle shows 6 products in a grid, or one product with its name in this size, each with its price if you choose.

Wide and short - six products in a row, each with its price. In our network it got a 0.45% click rate - 1.2× the average banner (0.37%) - and was 3.7% of all banner impressions.