200×200 ad size: the small square

Google Ads: “Small square”

Desktop and phoneup to 4 products≤ 150 KBdesign at 400×400
0.80%click rate · 2.2× the average banner
1.9%of all banner views
#9of 15 sizes by clicks

CTR and views: a sample of our own data, September 1 to October 31, 2026. Updated monthly.

200 px200 px 200×200 banner ad example: several products with prices from a Shopify store (Long Sleeve Cotton Top)
Real size · click the ad to open itJump to the specification ↓
All 15 sizes, drawn to scalepick another size ↓
Strips320x48300x50320x50468x60728x90320x100
Rectangles180x150200x200250x250300x250250x300480x320
Tall320x480160x600300x600

200×200 at a glance

Size
200 × 200 pixels, square
Names
Small square
Google Ads name
Small square
Screens
Desktop and phone
File size
up to 150 KB (JPG, PNG, GIF)
In an Adeagle ad
4 products in a grid, or one product with its name
Share of impressions
1.9% in our network
Click rate
0.80% - 2.2× the average banner

How the 200×200 performs in our network

What we see on Adeagle
200×200 against the average banner
200×200 small square0.80%
Average banner0.37%
320×50 mobile leaderboard0.18%
300×250 medium rectangle0.46%
Click rate = counted clicks ÷ banner impressions, September 1 to October 31, 2026; 1,710,301 impressions of Shopify product ads in all sizes. 200×200 ranks 9 of 15 sizes by click rate and carried 1.9% of the impressions.

When to use the 200×200

✓ Good forFits sites where nothing bigger fits; four small products.
! Watch outTiles are 92×82 pixels - prices are small.

Design tips for 200×200 ads

  1. Use the clearest photos you have; detail disappears at this size.
  2. Keep the file under 150 KB and export it at exactly 200×200; design at 400×400 so it stays sharp on phones.
  3. Show a price - it answers the first question before the click.

Sizes to run with the 200×200

One size never covers every slot. These fit the same screens:

320×500.18% click rate · phones and apps300×2500.46% click rate · desktop and phone728×900.33% click rate · desktop300×500.35% click rate · phones and apps

Or see all 15 standard ad sizes on one page. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.

Sources: Adeagle network data (September 1 to October 31, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.

More banners

BannersBanner ad examples

60 real banner ads in every standard size, with what each kind gets clicked - click one to land on the product.

Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Questions about the 200×200 ad size

A 200×200 ad is called the small square. Google Ads lists it as "Small square".

Narrow sidebars and small slots on blogs and niche sites.

150 KB per image in Google Ads, as a JPG, PNG or GIF; most other networks use the same limit. Design at 2× (400×400) for sharp phone screens and export at 200×200.

Adeagle shows 4 products in a grid, or one product with its name in this size, each with its price if you choose.

Fits sites where nothing bigger fits; four small products. In our network it got a 0.80% click rate - 2.2× the average banner (0.37%) - and was 1.9% of all banner impressions.