250×250 ad size: the square

Google Ads: “Square”

Desktop and phoneup to 4 products≤ 150 KBdesign at 500×500
1.02%click rate · 2.8× the average banner
1.8%of all banner views
#7of 15 sizes by clicks

CTR and views: a sample of our own data, September 1 to October 31, 2026. Updated monthly.

250 px250 px 250×250 banner ad example: several products with prices from a Shopify store (Dark Denim Top)
Real size · click the ad to open itJump to the specification ↓
All 15 sizes, drawn to scalepick another size ↓
Strips320x48300x50320x50468x60728x90320x100
Rectangles180x150200x200250x250300x250250x300480x320
Tall320x480160x600300x600

250×250 at a glance

Size
250 × 250 pixels, square
Names
Square
Google Ads name
Square
Screens
Desktop and phone
File size
up to 150 KB (JPG, PNG, GIF)
In an Adeagle ad
4 products in a grid, or one product with its name
Share of impressions
1.8% in our network
Click rate
1.02% - 2.8× the average banner

How the 250×250 performs in our network

What we see on Adeagle
250×250 against the average banner
250×250 square1.02%
Average banner0.37%
320×50 mobile leaderboard0.18%
300×250 medium rectangle0.46%
Click rate = counted clicks ÷ banner impressions, September 1 to October 31, 2026; 1,710,301 impressions of Shopify product ads in all sizes. 250×250 ranks 7 of 15 sizes by click rate and carried 1.8% of the impressions.

When to use the 250×250

✓ Good forFour products in a square grid; works on desktop and phone.
! Watch outSmaller than 300×250, so prices and photos are a little tighter.

Design tips for 250×250 ads

  1. Square product photos fit the 117×107 tiles without cropping.
  2. Keep the file under 150 KB and export it at exactly 250×250; design at 500×500 so it stays sharp on phones.
  3. Show a price - it answers the first question before the click.

Sizes to run with the 250×250

One size never covers every slot. These fit the same screens:

320×500.18% click rate · phones and apps300×2500.46% click rate · desktop and phone728×900.33% click rate · desktop300×500.35% click rate · phones and apps

Or see all 15 standard ad sizes on one page. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.

Sources: Adeagle network data (September 1 to October 31, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.

More banners

BannersBanner ad examples

60 real banner ads in every standard size, with what each kind gets clicked - click one to land on the product.

Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Questions about the 250×250 ad size

A 250×250 ad is called the square. Google Ads lists it as "Square".

Blog sidebars, between posts and in smaller in-content slots.

150 KB per image in Google Ads, as a JPG, PNG or GIF; most other networks use the same limit. Design at 2× (500×500) for sharp phone screens and export at 250×250.

Adeagle shows 4 products in a grid, or one product with its name in this size, each with its price if you choose.

Four products in a square grid; works on desktop and phone. In our network it got a 1.02% click rate - 2.8× the average banner (0.37%) - and was 1.8% of all banner impressions.