728×90 ad size: the leaderboard

Also called horizontal banner · Google Ads: “Leaderboard”

Desktopup to 8 products≤ 150 KBdesign at 1456×180
0.33%click rate · about the average banner
10.1%of all banner views
#14of 15 sizes by clicks

CTR and views: a sample of our own data, September 1 to October 31, 2026. Updated monthly.

728 px90 px 728×90 banner ad example: several products with prices from a Shopify store (Classic Leather Jacket)
Real size · click the ad to open itJump to the specification ↓
All 15 sizes, drawn to scalepick another size ↓
Strips320x48300x50320x50468x60728x90320x100
Rectangles180x150200x200250x250300x250250x300480x320
Tall320x480160x600300x600

728×90 at a glance

Size
728 × 90 pixels, landscape
Names
Leaderboard, horizontal banner
Google Ads name
Leaderboard
Screens
Desktop
File size
up to 150 KB (JPG, PNG, GIF)
In an Adeagle ad
8 products in a grid, or one product with its name
Share of impressions
10.1% in our network
Click rate
0.33% - about the average banner

How the 728×90 performs in our network

What we see on Adeagle
728×90 against the average banner
728×90 leaderboard0.33%
Average banner0.37%
300×250 medium rectangle0.46%
468×60 full banner0.45%
Click rate = counted clicks ÷ banner impressions, September 1 to October 31, 2026; 1,710,301 impressions of Shopify product ads in all sizes. 728×90 ranks 14 of 15 sizes by click rate and carried 10.1% of the impressions.

When to use the 728×90

✓ Good forWide enough for eight products in a row - a small shop window across the top of the page.
! Watch outPhones never see it: sites switch to a 320×50 or 320×100 banner on small screens, so pair it with a mobile size.

Design tips for 728×90 ads

  1. Eight small tiles: photos with one clear object on a light background read best at 83×62 pixels.
  2. Prices fit, names do not - the product photo has to say what it is.
  3. The store name and the button run along the bottom; leave the top of each photo uncluttered.
  4. Keep the file under 150 KB and export it at exactly 728×90; design at 1456×180 so it stays sharp on phones.
  5. Show a price - it answers the first question before the click.

Sizes to run with the 728×90

One size never covers every slot. These fit the same screens:

300×2500.46% click rate · desktop and phone468×600.45% click rate · desktop200×2000.80% click rate · desktop and phone250×2501.02% click rate · desktop and phone

Or see all 15 standard ad sizes on one page. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.

Sources: Adeagle network data (September 1 to October 31, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.

More banners

BannersBanner ad examples

60 real banner ads in every standard size, with what each kind gets clicked - click one to land on the product.

Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Questions about the 728×90 ad size

A 728×90 ad is called the leaderboard (also horizontal banner). Google Ads lists it as "Leaderboard".

Above the main content, under the site header and between sections of long pages and forums, on desktop.

150 KB per image in Google Ads, as a JPG, PNG or GIF; most other networks use the same limit. Design at 2× (1456×180) for sharp phone screens and export at 728×90.

Adeagle shows 8 products in a grid, or one product with its name in this size, each with its price if you choose.

Wide enough for eight products in a row - a small shop window across the top of the page. In our network it got a 0.33% click rate - about the average banner (0.37%) - and was 10.1% of all banner impressions.