160×600 ad size: the wide skyscraper

Also called skyscraper · Google Ads: “Wide skyscraper”

Desktopup to 4 products≤ 150 KBdesign at 320×1200
1.41%*click rate · 3.8× the average banner
0.4%of all banner views
#4of 15 sizes by clicks

CTR and views: a sample of our own data, September 1 to October 31, 2026. Updated monthly.

160 px600 px 160×600 banner ad example: several products with prices from a Shopify store (Silk Summer Top)
Real size · click the ad to open itJump to the specification ↓
All 15 sizes, drawn to scalepick another size ↓
Strips320x48300x50320x50468x60728x90320x100
Rectangles180x150200x200250x250300x250250x300480x320
Tall320x480160x600300x600

160×600 at a glance

Size
160 × 600 pixels, portrait
Names
Wide skyscraper, skyscraper
Google Ads name
Wide skyscraper
Screens
Desktop
File size
up to 150 KB (JPG, PNG, GIF)
In an Adeagle ad
4 products in a grid, or one product with its name
Share of impressions
0.4% in our network
Click rate
1.41% - 3.8× the average banner (small sample: it swings month to month)

How the 160×600 performs in our network

What we see on Adeagle
160×600 against the average banner
160×600 wide skyscraper1.41%
Average banner0.37%
300×250 medium rectangle0.46%
728×90 leaderboard0.33%
Click rate = counted clicks ÷ banner impressions, September 1 to October 31, 2026; 1,710,301 impressions of Shopify product ads in all sizes. 160×600 ranks 4 of 15 sizes by click rate and carried 0.4% of the impressions - a small sample (7,167 impressions), so its rate swings month to month.

When to use the 160×600

✓ Good forTall tiles suit portrait product photos - apparel, bottles, furniture.
! Watch outFewer sites keep a side column than ten years ago, so this size has less space to show in.

Design tips for 160×600 ads

  1. Four products stacked: portrait photos fill the 152×137 tiles without empty edges.
  2. Put the most clicked product first - it sits at eye level when the page opens.
  3. Keep the file under 150 KB and export it at exactly 160×600; design at 320×1200 so it stays sharp on phones.
  4. Show a price - it answers the first question before the click.

Sizes to run with the 160×600

One size never covers every slot. These fit the same screens:

300×2500.46% click rate · desktop and phone728×900.33% click rate · desktop468×600.45% click rate · desktop200×2000.80% click rate · desktop and phone

Or see all 15 standard ad sizes on one page. Adeagle makes every one of them from your product photos, names and prices - no design work, and a new product appears in every size the day you add it.

Sources: Adeagle network data (September 1 to October 31, 2026); Google Ads image ad specifications. The example ads use the products of Adeagle's demo store.

More banners

BannersBanner ad examples

60 real banner ads in every standard size, with what each kind gets clicked - click one to land on the product.

Free toolCTR calculator

Your click-through rate, and how it compares with a typical small store.

Questions about the 160×600 ad size

A 160×600 ad is called the wide skyscraper (also skyscraper). Google Ads lists it as "Wide skyscraper".

Down the side of desktop pages, next to articles and in forum sidebars; some stay visible while the reader scrolls.

150 KB per image in Google Ads, as a JPG, PNG or GIF; most other networks use the same limit. Design at 2× (320×1200) for sharp phone screens and export at 160×600.

Adeagle shows 4 products in a grid, or one product with its name in this size, each with its price if you choose.

Tall tiles suit portrait product photos - apparel, bottles, furniture. In our network it got a 1.41% click rate - 3.8× the average banner (0.37%) - and was 0.4% of all banner impressions.