In short
- The average banner got 0.37% - 6,397 counted clicks on 1,710,301 impressions of Shopify product ads.
- Size matters. The thin 320×50 phone strip carries 50.5% of all impressions and gets 0.18%; the twice-as-tall 320×100 gets 1.62%.
- Several products with prices got the most clicks: 0.44%, against 0.34% for one product with its price.
- Display is a cheap-click channel, not a high-CTR one. Search and social ads get more clicks per view; banners get the clicks for a fraction of the price.
CTR by ad size
Every size we serve, most clicked first. "Share" is the size's part of all banner impressions - the small sizes at the top run in fewer places, so their rates swing more month to month.
| Size | Name | Share of impressions | CTR |
|---|---|---|---|
| 320×480 | Mobile interstitial (portrait) | 0.4% | 2.05%* |
| 180×150 | Small rectangle | 0.6% | 1.64%* |
| 320×100 | Large mobile banner | 0.9% | 1.62%* |
| 160×600 | Wide skyscraper | 0.4% | 1.41%* |
| 250×300 | Vertical rectangle | 1.2% | 1.38% |
| 300×600 | Half page | 1.1% | 1.06%* |
| 250×250 | Square | 1.8% | 1.02% |
| 480×320 | Mobile interstitial (landscape) | 2.5% | 1.01% |
| 200×200 | Small square | 1.9% | 0.80% |
| 320×48 | Small mobile banner | 1.6% | 0.67% |
| 300×250 | Medium rectangle | 14.5% | 0.46% |
| 468×60 | Full banner | 3.7% | 0.45% |
| 300×50 | Mobile banner | 8.7% | 0.35% |
| 728×90 | Leaderboard | 10.1% | 0.33% |
| 320×50 | Mobile leaderboard | 50.5% | 0.18% |
* A small sample - under 20,000 impressions in this edition - so the rate swings month to month.
320×50 (0.18%), 300×250 (0.46%), 728×90 (0.33%), 300×50 (0.35%) carry 84% of all impressions between them. Where two sizes fit the same place: 320×100 got 9.0× the clicks of 320×50 on phones, and 300×600 (1.06%) 3.2× the clicks of 728×90 (0.33%) on desktop. Specs and real examples of each size: banner ad sizes.
CTR by kind of ad
With prices, ads with several products got about as many clicks as without (0.44% against 0.42%), and ads with one product about as many clicks as without (0.34% against 0.35%). Several products instead of one got 20% more clicks than a single product. If your banners show one product, a grid with prices is the cheapest change to test. See all four kinds as real ads.
Phones, desktop and apps
Most banner views happen in apps, and most clicks on phones. 80.5% of the impressions were inside mobile apps and 19.5% on websites; 73.9% of the clicks came from phones, 20.5% from computers and 5.6% from tablets. Phone sizes got 49% fewer clicks than the other sizes; the thin strips pull them down, so the taller phone sizes (320×100, 320×480) are worth asking for.
Display vs search and social ads
| Channel | Typical CTR | What a click costs |
|---|---|---|
| Banner ads (our network) | 0.37% | $0.13-$0.30 |
| Social ads | 1.71%-2.39% | $0.70-$0.87 |
| Search ads | 4.10% | $1.16-$4.14 |
A low CTR is not a bad result on its own: what counts is the cost of a visit and what the visit buys. Work out your own numbers with the CTR calculator and the CPC calculator, and see what a good ROAS is for your margin.
Method
- Window: September 1 to October 31, 2026. The page shows the last full months of data and is updated monthly.
- Impressions: every banner view of a Shopify product ad served by Adeagle on websites and in apps - 1,710,301 in this edition.
- Clicks: counted clicks only. Duplicate and suspicious clicks are removed before counting - about half of all raw clicks.
- CTR: counted clicks ÷ impressions × 100. Across all our ad formats, the ad blocks inside partner stores included, the rate is 0.29%; this page covers banners only.
- Not split by country: a third of the impressions carry no country, so a click rate per country would be biased. We publish it once the data allows.